How&How

How&How is a branding agency based in London and Los Angeles, with a focus on creating brands that are not only visually appealing but also embody a strong sense of meaning and values. They approach branding strategically, using narratives to build lasting connections with consumers. Their approach goes beyond static guidelines, creating dynamic design systems that empower marketing and product teams to consistently deliver a cohesive brand experience across all platforms.

How&How stands out for its commitment to ethical practices, with a focus on environmental sustainability and gender equality. They've launched several initiatives, including GetEven, a mentorship program for women in the creative industry, and GetSet, a pro-bono environmental initiative that supports climate-tech startups. Their commitment to B-Corp certification further underscores their dedication to building a responsible and sustainable business.

How&How offers a flexible working environment with all full-time employees operating on a 9-day fortnight, meaning they are paid to take every other Friday off. This flexible structure allows for a work-life balance and prioritizes rest and recuperation, fostering a healthy and sustainable working environment.

How&How offers a comprehensive benefits package that prioritizes employee wellbeing and development. Employees receive a generous yearly training allowance of £1000 (€1200) for professional development, a 9-day fortnight schedule with paid Fridays off, and are supported in obtaining work visas for full-time roles. Additionally, the company operates an Open, Equal & Transparent Pay Brackets system, ensuring fair compensation regardless of gender. How&How is also a Living Wage Employer, demonstrating their commitment to a fair living wage for all employees.

How&How is a branding agency with a mission to liberate ideas and create brands that are not just signals of quality but vessels of meaning and values. They focus on strategic narratives, building dynamic design systems, and digital execution to create brands that are memorable, distinctive, and unique, ultimately increasing pricing power and company valuations.

How&How promotes a collaborative and supportive culture that values creativity, honesty, and personal growth. They emphasize the importance of teamwork, with all employees considered part of one integrated team, regardless of their role. The company fosters a positive work environment by prioritizing kindness and actively discouraging ego, and they offer generous benefits like a 9-day fortnight to ensure employee well-being and promote work-life balance.

How&How is committed to creating a diverse and inclusive workplace, evident in their open, equal, and transparent pay brackets for all job roles, regardless of gender. They also sponsor visas for all full-time employees, regardless of their location. These initiatives demonstrate their commitment to breaking down barriers and fostering a workplace where everyone feels valued and supported.