The Work Index by Flexa

House of Brand

House of Brand is a global brand consulting firm specializing in research and analytics, brand planning and coaching, brand experience, and brand energy interventions.

https://houseofbrandgroup.com/
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Description

House of Brand is a global brand strategy and consulting firm headquartered in Sydney, Australia, with offices in Melbourne and associates in key markets like New York, Los Angeles, London, Singapore, Beijing, and Tokyo. The company specializes in helping businesses achieve their revenue and profit targets through a comprehensive suite of services, including research and analytics, brand planning and coaching, brand experience (BX) and activation, and Brand Energy™ Interventions.

House of Brand's services encompass various aspects of brand management, from conducting in-depth research and analysis to developing brand strategies, crafting brand experiences, and guiding clients on how to effectively communicate their brand values. They are passionate about helping businesses unlock their unique brand energy and leverage it to drive growth and differentiation in a competitive market. Their approach is data-driven and insight-focused, ensuring that strategies are grounded in a deep understanding of consumer behavior and market trends.

Flexibility

House of Brand offers flexible work arrangements, including flexible work hours and the option to work remotely. They also offer a range of benefits that promote employee well-being, such as mental health leave, individual coaching and development, birthday holidays, creative days off, massages, yoga, and generous leave policies.

Benefits

House of Brand offers a comprehensive suite of employee benefits aimed at promoting both professional and personal growth. These benefits include personalized brand development coaching for each consultant, mental health and well-being leave, individual coaching and development opportunities, birthday holidays, creative days off, flexible work hours, massages, yoga, 25 days' leave after two years, a "HOBbatical" after four years, parental leave, energizing and healthy snacks, and HOB values away days.

Enhanced parental leave

Mission

House of Brand Group is a B-Corp certified management consultancy dedicated to helping businesses achieve their revenue and profit goals through brand strategy, customer experience, and data-driven insights. They specialize in research and analytics, brand planning and coaching, brand experience design and activation, and Brand Energy™ interventions, which combine their expertise to create a comprehensive and impactful approach to brand growth.

Data-driven
Disruptor
Social impact led

Culture

House of Brand fosters a culture of positive energy, courage, and meaningful kindness. Their values of "Awesome Positivity," "Courageous Discovery," and "Meaningful Kindness" guide the company's approach to work. They encourage employees to be enthusiastic, embrace new challenges, support each other, and give back to the community. This positive and supportive environment is further emphasized by their employee benefits, which include mental health leave, individual coaching, flexible work hours, and generous leave policies.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

House of Brand is committed to fostering a diverse and inclusive workplace. They actively encourage individuals from various backgrounds and perspectives to join their team, recognizing the value of a diverse range of experiences and ideas. They actively support women in developing countries through partnerships with organizations like Plan Australia and prioritize employee wellbeing with benefits like mental health leave, flexible work hours, and personalized coaching. Their commitment to equity is demonstrated through their "Meaningful Kindness" value, which focuses on supporting both their employees and the broader community.

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