The Work Index by Flexa

HOPE Hydration

HOPE Hydration is a water-technology startup providing free, ad-powered, water refill stations to increase sustainable water access and reduce plastic waste.

https://www.hopehydration.com/
6.0

/10

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Description

HOPE Hydration is a water technology startup focused on promoting sustainable hydration solutions. They have developed innovative water refill stations called "HydroStations" that offer free, purified water, often powered by brand sponsorships. These stations are designed to be deployed in various locations including airports, cities, conferences, and stadiums, encouraging the use of reusable water bottles and reducing the reliance on single-use plastic. HOPE Hydration believes in making water universally accessible while simultaneously decreasing plastic waste and helping brands build personal relationships with consumers.

HOPE Hydration has received numerous awards for its innovative technology and its commitment to sustainability, including the CES 2023 Innovation Award and the B2B Innovation Award for Innovation of the Year. Their HydroStations have been featured at major events such as the Cannes Lions International Festival of Creativity and the ATHLOS women’s track and field event. HOPE Hydration continues to expand its reach and influence, partnering with leading organizations to implement sustainable hydration solutions in public spaces and events around the world.

Mission

HOPE Hydration is a water technology startup committed to making clean water universally accessible and reducing plastic waste through their HydroStations. Their mission is to provide free, filtered water, while also serving as a platform for sustainable advertising. They partner with brands and organizations to install these water refill stations in high-traffic areas, such as airports, stadiums, and events, offering an alternative to single-use plastic bottles and promoting a more sustainable future.

Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Soonicorn
Sustainability
Tech for good

Culture

HOPE Hydration promotes a culture of innovation, sustainability, and social responsibility. They are passionate about making clean water universally accessible and reducing plastic waste. This commitment is reflected in their partnerships with major brands and events, their focus on developing cutting-edge technology, and their commitment to transparently sharing their impact data. Their team is driven by a desire to make a positive impact on the world and create a more sustainable future.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

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