Hootsuite

Hootsuite is a leading social media management platform that empowers organizations to strategically grow their brands, businesses, and customer relationships. Founded in 2008, Hootsuite has evolved from a simple tool for managing multiple social media accounts from one dashboard into a comprehensive suite of solutions including scheduling, analytics, engagement, advertising, and social listening. They cater to a wide range of clients, from small businesses to large enterprises across various industries, including healthcare, government, education, and professional services.

Hootsuite prides itself on a commitment to diversity, equity, and inclusion, reflected in its workplace culture and social impact initiatives. They actively champion equal pay for all employees and support non-profit organizations through their HootGiving program. Their social impact strategy focuses on uplifting employees, customers, communities, and the environment through initiatives like Hootsuite for Good, Uplift, and partnerships with organizations like Razom for Ukraine and the World Woman Foundation.

Hootsuite offers a flexible work arrangement that allows employees to work remotely or in a hybrid model. The company encourages a work-life balance and offers initiatives that promote employee well-being, such as half-day Fridays in the summer and a dedicated Wellness Week. The company's flexible work policy applies to various departments and locations.

Hootsuite offers a comprehensive benefits package, including extended health benefits, lifestyle spending accounts, gender affirmation surgery, fertility treatments, maternity and parental leave top-ups, pension plan matching, long-term disability insurance, family care leave, mental health time, and a mental health program. They also offer initiatives to encourage employees to take time off, such as half-day Fridays in the summer, a company-wide wellness week, and ergonomic furniture and workstations in their accessible offices.

Hootsuite's mission is to help organizations unlock the value of their social media relationships by turning social insights into clear action and measurable business impact. They strive to empower individuals and businesses to achieve their goals by providing an all-in-one social media performance engine that covers everything from publishing and scheduling content to engaging customers, monitoring activity, advertising, analyzing results, and integrating with other essential tools.

Hootsuite fosters a culture of inclusivity and collaboration, championing diversity and empowering employees to be their authentic selves. They value a results-oriented mindset, but also prioritize employee well-being, offering flexible work arrangements and a focus on mental health. This is reflected in their six guiding principles: Step Up, One Team, Customer Obsessed, Go Fast, Be Agile, Play to Win, and Neighbours and Allies, which encourages employees to live and work by these principles both inside and outside the company.

Hootsuite is committed to building a diverse and inclusive workplace where all employees feel safe, welcomed, and empowered to do their best work. They prioritize pay equity through annual assessments and strive to eliminate pay gaps. They have established Employee Resource Groups to support underrepresented groups, provide inclusive learning opportunities, and foster a culture of belonging through dialogue and sharing of lived experiences. Hootsuite also incorporates DEI into its hiring practices, benefits packages, and workplace design, ensuring accessibility and a balanced work-life environment.