The Work Index by Flexa

Hoop

Hoop is an AI-powered task management platform designed to help busy professionals capture, prioritize, and manage tasks across their various work tools.

https://www.hoop.app/
6.0

/10

Transparency ranking

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Description

Hoop is an AI-powered task management platform designed for busy professionals. It automatically captures tasks from various communication channels like meetings, Slack, and email, creating a centralized and intelligent to-do list. Hoop's AI helps prioritize tasks based on importance and due dates, simplifying project management and allowing users to focus on completing their most important work.

Hoop was founded by former executives at Trello who have a deep understanding of building successful, remotely distributed teams. The company is committed to fostering a culture of flexibility, creativity, and trust. They prioritize a four-day workweek, asynchronous work practices, and a high level of transparency and communication. Hoop is building the future of work, where individuals are empowered to achieve a work-life balance and companies can thrive through creative and productive teams.

Flexibility

Hoop is a remote-first company with a mostly asynchronous work culture. This means employees have the flexibility to work from anywhere and can choose their own hours. Hoop embraces a four-day workweek and allows for flexibility in working hours, allowing employees to structure their work around their personal commitments and preferences.

Remote
Fully flexible hours

Benefits

Hoop offers competitive compensation, including salary and equity, comprehensive benefits like health, dental, and vision insurance, a 401(k) plan, and the necessary tools to work remotely. The company also prioritizes work-life balance with a flexible schedule, a four-day workweek, and remote work options, allowing employees to focus on their well-being and creativity.

4-day week
WFA scheme

Mission

Hoop's mission is to bring creativity and focus back to work by building the next generation of task and project management software that leverages AI to automate repetitive tasks, leaving people more time for focused and creative work. Their goal is to centralize tasks across tools automatically and evolve teamwork into a transparent, focused, and more intelligent experience.

Automation
Data-driven
Disruptor
Improving quality of life/health
Tech for good

Culture

Hoop promotes a remote-first, mostly asynchronous culture that values trust, transparency, and high accountability. They prioritize individual fulfillment and flexibility, encouraging employees to work when and how they are most productive, while maintaining a high standard of excellence. Their company values include time being precious, excellence in craft, grounded empathy, and intentionality driving outcomes, reflected in practices like a four-day workweek and a mostly asynchronous work model.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Hoop is committed to building a diverse and inclusive team that reflects the modern workforce they serve. They prioritize a diverse cap table with over half of their investors being women, people of color, or both. Hoop believes diverse teams have a competitive advantage when it comes to performance because people's disparate experiences help avoid costly mistakes that come from homogeneity in decision making. Their open and candid approach to hiring demonstrates their commitment to building a company where everyone feels they belong.

Ethnically diverse
Gender diverse

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