Honestly

Honestly is a beauty review platform that connects users with similar skin tones, types, ages, and genders to provide real and personalized product recommendations. Unlike traditional review sites, Honestly focuses on providing detailed information about products, such as ingredients, packaging, texture, and lasting power, to help users make informed decisions.

The company aims to combat the overwhelming amount of generic and often unreliable beauty reviews found online. It's currently in beta testing and is open to users who have spent a significant amount on beauty products in the past year, ensuring a pool of users with real-world experience. Honestly is actively building a community of users who can share their experiences and knowledge, ultimately creating a more honest and transparent space for beauty product discovery.

Honestly is a beauty review platform that aims to help people find the best skincare and makeup products by connecting them with others who have similar skin tones, types, ages, and preferences. They believe that traditional reviews are often unhelpful because they don't take these individual factors into account, and their platform aims to create a more personalized and reliable way to discover products.

Honestly promotes a culture of authenticity and community. They prioritize genuine reviews from real people, fostering a space where users can connect and share honest opinions about skincare and makeup products. They also actively encourage users to report any suspicious behavior, ensuring a safe and reliable platform for everyone. The company emphasizes inclusivity and transparency, focusing on matching users with similar skin tones, types, and concerns. They are building a supportive and informed community where users can confidently navigate the world of beauty products.

Honestly prioritizes building India's first skin-tone standard, suggesting a focus on inclusivity within the Indian beauty market. They aim to provide a platform for diverse voices, allowing users to seek recommendations from people who share their skin tone, type, age, and gender. This approach emphasizes authentic reviews and fosters a community where diverse perspectives are valued.