Hightouch
Hightouch is a Composable Customer Data Platform (CDP) that helps companies activate data from their data warehouse to personalize customer experiences across channels.
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Tell us what it's like to work at Hightouch!Description
Hightouch is a Composable Customer Data Platform (CDP) that empowers marketers to activate data from their data warehouses. It utilizes Reverse ETL, a process that moves data from the warehouse to marketing, sales, customer success, finance, and analytics tools. This enables marketers to easily create personalized customer experiences and optimize campaigns across all channels. The platform also offers a variety of features such as audience targeting, audience suppression, conversion uploads, profile enrichment, and journey orchestration.
Hightouch is built on the belief that the data warehouse should be the central source of truth for all customer data. By activating data directly from the warehouse, Hightouch eliminates the need for duplicate data storage and security risks associated with traditional CDPs. This approach also gives marketers more flexibility and control over their data, while allowing data teams to maintain governance and observability. Hightouch is recognized as an industry leader and has received numerous awards for its innovation and impact.
Mission
Hightouch empowers marketing teams to unlock the power of their data warehouse for personalized customer experiences. They provide a Composable CDP that integrates with existing data infrastructure, allowing marketers to build audiences, orchestrate campaigns, and personalize messages directly from their data warehouse. By bridging the gap between data and marketing, Hightouch enables businesses to activate their data and drive better business outcomes across all channels.
Culture
Hightouch promotes a collaborative and innovative culture that values data-driven decision making. The company emphasizes a strong work ethic and a focus on customer success, while also fostering a fun and engaging environment for its employees. They offer a variety of resources and support systems to help their team members grow and succeed.
DE&I
Hightouch's approach to diversity, equity, and inclusion is not explicitly stated on their website. There is no mention of specific programs, initiatives, or values related to these topics.
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