The Work Index by Flexa

High Tide Inc.

High Tide Inc. is a leading cannabis enterprise with a focus on retail, e-commerce, and wholesale distribution across North America and Europe.

https://hightideinc.com/
5.1

/10

Transparency ranking

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Description

High Tide Inc. is a leading cannabis retail company with a strong focus on providing value and convenience to consumers. They operate Canna Cabana, the largest cannabis retail chain in Canada, boasting over 180 locations and a robust loyalty program with over 1.5 million members. High Tide's unique discount club model has proven successful, leading to significant same-store sales growth. They also have a diverse portfolio of e-commerce platforms for consumption accessories and CBD products, including Grasscity.com, Smokecartel.com, Nuleafnaturals.com, and FABCBD.com.

High Tide's vertically integrated business model ensures control over various aspects of the cannabis value chain, encompassing brands, wholesale distribution, licensing, and retail innovation. Their commitment to expansion and innovation is evident in their ongoing efforts to open new Canna Cabana locations, improve their online presence, and develop unique technologies like Fastendr™, which uses retail kiosks to enhance the customer experience.

Mission

High Tide Inc. is a community-grown, retail-forward cannabis enterprise focused on maximizing the value of cannabis through a diversified and integrated business model. The company's mission is to serve cannabis consumers with a complete customer experience, including bricks-and-mortar retail, e-commerce platforms, branded products, CBD offerings, and wholesale distribution. They aim to provide high-quality products at competitive prices, leverage technology for convenience and innovation, and foster a culture of positive change through community engagement and social responsibility initiatives.

Data-driven
Disruptor
Improving quality of life/health
Social impact led
Soonicorn

Culture

High Tide promotes a fast-paced and ambitious culture focused on innovation and growth. Their commitment to disrupting the cannabis industry is evident in their diverse business model and their constant drive for expansion. They value hard work, entrepreneurial spirit, and a dedication to providing a high-quality customer experience. The company also emphasizes social responsibility and community engagement, demonstrated by their active support of charitable initiatives. This combination of ambition, innovation, and social conscience fosters a dynamic and rewarding work environment.

Agile and dynamic
Entrepreneurial
Fast-paced
Progressive

DE&I

High Tide Inc. prioritizes diversity, equity, and inclusion by actively fostering a welcoming and inclusive work environment. The company actively recruits and supports a diverse workforce and has implemented policies to ensure equitable treatment and opportunities for all employees. This commitment extends beyond their workplace to include their corporate social responsibility programs, such as their sponsorship of vulnerable children worldwide through World Vision. High Tide's dedication to DEI initiatives is reflected in their mission to create a positive and sustainable impact on the cannabis industry and the communities they serve.

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