Hero Cosmetics

Hero Cosmetics is a skincare company dedicated to creating gentle, effective solutions for acne-prone skin. Founded in 2017 by Ju Rhyu, the company initially focused on hydrocolloid patches designed to draw out impurities and minimize the appearance of pimples. Since then, Hero Cosmetics has expanded its product line to include a comprehensive range of skincare solutions addressing various concerns like blackheads, dark spots, and sensitive skin. Their approach emphasizes consciously clinical formulations, meaning they restrict over 2,400 ingredients known to cause irritation.

Hero Cosmetics has gained a strong following for its innovative and effective products, which are often featured in publications like Vogue and Allure. They also prioritize community engagement and inclusivity, collaborating with diverse artists for limited-edition product launches and celebrating cultural events like AAPI Heritage Month and Pride Month. The company's mission is to empower individuals to feel confident and comfortable in their own skin, encouraging a positive and supportive dialogue around acne and other skin concerns.

Hero Cosmetics is dedicated to empowering acne-prone skin by providing gentle, effective solutions that work with the skin, not against it. They aim to create a world where those with blemish-prone skin feel confident and empowered to embrace their individuality, focusing on preventative and reparative skincare that promotes healthy, radiant skin. Their mission is to help individuals reveal their inner hero, one solution at a time.

Hero Cosmetics promotes a culture of empowerment and self-acceptance, encouraging individuals to embrace their unique skin journey and take control of their skincare. They strive to create a welcoming and diverse environment where employees are encouraged to be themselves, take risks, and contribute to the company's mission of providing gentle, effective solutions for acne-prone skin. The company emphasizes a collaborative and entrepreneurial spirit, fostering a positive and respectful work atmosphere where everyone feels valued and supported.

Hero Cosmetics demonstrates a commitment to diversity, equity, and inclusion by partnering with artists from diverse backgrounds to create limited-edition products for various cultural celebrations, such as AAPI Heritage Month, Black History Month, and Pride Month. These collaborations not only celebrate diversity but also amplify the voices and perspectives of underrepresented communities. The company's focus on inclusivity is further reflected in their product development, which caters to a wide range of skin types and concerns.