Herb

Herb is an online cannabis community focused on breaking down the stigma surrounding marijuana through its comprehensive platform. They curate information on strains, products, dispensaries, and experiences, aiming to become the leading cannabis brand with a strong community of like-minded members who appreciate the plant and its benefits. They provide a wide range of resources, including product reviews, how-to guides, strain information, and news articles covering the evolving cannabis culture and industry.

Beyond their online platform, Herb offers marketing services to cannabis brands, helping them reach a wider audience and grow their online revenue. They focus on SEO, email marketing, and programmatic advertising to connect brands with the largest and most engaged cannabis consumer community. Their goal is to help cannabis brands succeed in the growing market while promoting a positive and informed cannabis community.

Herb's mission is to create a welcoming and informative cannabis community for millennials and Gen Z. They strive to break down the stigma surrounding weed by acting as a thoughtful curator of cannabis products, experiences, and culture, helping users discover the best products, new products, information on strains, how-to guides, and experiences in their cities through content and community. Their goal is to inspire users to live their best lives through discovering products, content, and experiences that delight, surprise, and enlighten.

Herb promotes a cannabis culture that is both sophisticated and inclusive, embracing the plant's medicinal and recreational uses while advocating for legalization. They cater to a younger audience, Millennials and Gen Z, celebrating a culture of experimentation, knowledge, and community. They highlight the finer things in cannabis, from unique strains and high-quality products to stylish accessories and insightful guides, encouraging consumers to learn and explore the full spectrum of the cannabis experience.

Herb fosters a diverse and inclusive community, prioritizing representation and equity within its online platform and workforce. The company actively seeks out and partners with leading cannabis brands, ensuring a variety of voices and perspectives are represented. Herb is dedicated to educating and inspiring its audience, breaking down stigma and promoting a welcoming space for all cannabis enthusiasts.