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heatmap

Heatmap is a revenue-based on-site analytics platform that helps ecommerce brands optimize their websites to increase revenue and conversion rates.

5.4

/10

Transparency ranking

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Description

Heatmap is a revenue-based on-site analytics platform designed specifically for ecommerce brands. Unlike traditional clickmap tools, Heatmap attributes revenue to every element on a website, allowing users to see the true impact of their website's design and content on sales. This data-driven approach enables marketers to optimize their websites for higher revenue per session and conversion rates, rather than simply focusing on traffic metrics.

Heatmap goes beyond basic analytics by offering AI-powered insights and recommendations, helping users understand what to do with their data to drive profitable growth. The platform also features integrations with leading split-testing platforms, allowing users to seamlessly test and measure the results of their website changes in real-time. Heatmap is a powerful tool for ecommerce brands looking to maximize their online sales and achieve their business goals.

Mission

heatmap is a revenue-based on-site analytics platform for e-commerce brands that empowers them to understand how user behavior directly translates to sales and optimize their websites for maximum profitability. By providing granular revenue attribution for every pixel on every page, heatmap helps businesses make data-driven decisions to increase Revenue Per Session (RPS) and overall revenue, eliminating the need for guesswork and maximizing the effectiveness of conversion rate optimization (CRO) strategies.

Data-driven
Disruptor

Culture

Heatmap promotes a data-driven, results-oriented culture. They emphasize making decisions based on concrete revenue data, rather than guesswork or intuition. This is reflected in their product, which focuses on revenue-based analytics, and their blog, which features articles and case studies showcasing how their platform helps brands increase profitability. The company also seems to have a playful and irreverent tone, evident in their blog content and website copy, suggesting a fun and collaborative work environment.

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