Happiest Baby (the maker of SNOO)

Happiest Baby is a mission-driven company dedicated to helping parents raise healthy and happy children by offering science-based products, content, and services. Their flagship product is the SNOO Smart Sleeper, an FDA-authorized bassinet that combines safe swaddling, soothing white noise, and gentle rocking to calm fussy babies and promote better sleep. The company was founded by pediatrician Dr. Harvey Karp, whose celebrated books and videos have helped millions of parents around the world.

Happiest Baby emphasizes sustainability in their practices. They use GOTS-certified organic cotton for their soft goods and offer a rental program for the SNOO, ensuring the bassinet doesn't end up in a landfill. They also partner with EcoCart to offer carbon-neutral shipping options and donate SNOOs to hospitals in need. Happiest Baby is committed to providing families with the resources and support they need to thrive, while also promoting responsible environmental practices.

Happiest Baby offers a variety of employee benefits, including a free SNOO rental program for working parents, discounts on all Happiest Baby products, 24/7 sleep support and consultations, and a daily sleep report. These benefits aim to support employees in their role as parents, promoting employee well-being and potentially increasing productivity.

Happiest Baby is a mission-driven company dedicated to helping parents succeed at raising healthy and happy children. They recognize that modern parents often lack childcare experience and support, leading to exhaustion and stress which can contribute to serious issues like infant sleep deaths. To address this, Happiest Baby develops science-based products, content, and services to enhance child well-being and solve everyday parenting challenges. Their focus is on providing tools that help parents understand and nurture their children, particularly in addressing common issues like infant crying and toddler tantrums.

Happiest Baby promotes a culture of innovation, dedication to improving the lives of families, and social responsibility. This is reflected in their focus on developing science-backed products, offering employee benefits like free SNOO rentals, and partnering with hospitals to research and improve infant sleep. They also prioritize sustainability through their use of GOTS-certified organic cotton, a rental program that minimizes waste, and a carbon-neutral option for orders.

Happiest Baby is committed to building a diverse, equitable and inclusive workplace. They highlight their commitment to safe, hygienic working environments free of child labor and their policy of ensuring fair wages and reasonable work hours for workers who produce their GOTS-certified organic cotton products. While they do not explicitly detail their approach to diversity, equity and inclusion in their workforce, they highlight their dedication to building a sustainable and ethical supply chain, which may suggest their internal values are aligned with these principles.