The Work Index by Flexa

Halfdays

Halfdays is an outdoor apparel brand for women that prioritizes style, function, and inclusivity.

https://www.halfdays.com/
5.6

/10

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Description

Halfdays is an outdoor apparel brand that caters specifically to women. Founded by an Olympian, the brand aims to disrupt the male-dominated outdoor industry by offering stylish and functional clothing designed with women's bodies in mind. They prioritize inclusive sizing, performance fabrics, and sustainable practices, creating a welcoming environment for women of all levels to enjoy outdoor activities.

Halfdays offers a wide range of products, including skiwear, trail wear, and everyday outdoor apparel. They prioritize eco-friendly materials and manufacturing processes, using recycled fabrics and insulation made from recycled PET bottles. Their commitment to community is also evident through their Slack channel, where customers can connect, share experiences, and get advice on secret projects. Halfdays is passionate about creating a more inclusive and enjoyable experience for women in the outdoors.

Benefits

Halfdays offers employees the opportunity to join a Slack channel, participate in nationwide mountain meetups, and receive free swag. The company also offers a 365-day warranty on all products purchased, and has an inclusive size range available in women's ski wear.

Mission

Halfdays is an outdoor apparel brand for women, committed to disrupting the male-dominated industry by offering stylish, functional, and flattering clothing designed specifically for women's bodies. They aim to create a welcoming and inclusive space for women in the outdoors, encouraging them to embrace their own adventures without sacrificing style or performance. Their mission extends beyond apparel, fostering a supportive community through initiatives like nationwide mountain meetups and size-inclusive product ranges, ensuring everyone feels welcome on the mountain.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sports and fitness
Sustainability

Culture

Halfdays cultivates a welcoming and inclusive community for women who enjoy the outdoors. They actively challenge the traditional "hard-core" outdoor culture and encourage women to embrace their own adventure, focusing on joyful palettes, flattering fits, and high-performance apparel designed specifically for their bodies. They foster a sense of belonging through their online Slack channel, where members can chat, plan meet-ups, share advice, and receive occasional free swag.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Halfdays is committed to creating a welcoming and inclusive outdoor experience for women, specifically addressing the lack of representation and appropriate apparel for women in the traditionally male-dominated outdoor industry. They are building a community that embraces diversity by welcoming everyone regardless of experience level or background, offering inclusive sizing ranges in their apparel, and organizing nationwide mountain meetups for women of all abilities.

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