GWI

GWI is a leading audience targeting company for the global marketing industry, providing data-driven insights into how consumers think, act and feel. Founded in 2009, GWI has disrupted the consumer research landscape with its easy-to-use platform, globally consistent yet locally relevant data, and commitment to providing deep, actionable insights. The company boasts a growing list of impressive clients, ranging from agencies and media organizations to major brands.

GWI's platform offers a wealth of data across various sectors, including demographics, media consumption, purchasing habits, brand preferences, and emerging trends. The data is collected through ongoing surveys conducted in 50+ markets, representing over 3 billion consumers. GWI also offers bespoke research and analysis services, providing tailored insights to meet specific client needs. Through its comprehensive data and innovative tools, GWI empowers businesses to make informed decisions, optimize their marketing strategies, and achieve sustainable growth.

GWI offers flexible work options, but the specific details are not explicitly stated on their website or job postings.

GWI's mission is to empower everyone to understand their audiences better by providing them with data-driven insights into consumer behavior. Through their platform, they offer a wealth of information on demographics, interests, online habits, and purchase preferences across various sectors and global markets. Their goal is to help businesses make more informed decisions, develop effective strategies, and achieve successful outcomes by leveraging a deep understanding of the consumer landscape.

GWI promotes a culture that values innovation, respect, and curiosity. They encourage employees to think big and challenge the status quo, while fostering an environment of collaboration and inclusivity. They emphasize the importance of asking questions, listening to diverse perspectives, and always striving to understand the "why" behind things. This culture is reflected in their commitment to disrupting the market with data solutions and their focus on providing consumer insights in an accessible and user-friendly way.

GWI actively promotes diversity, equity, and inclusion across its global offices and within its workforce. Their website emphasizes the importance of inclusivity and collaboration, promoting a work environment where new ideas are welcomed, respect is paramount, and curiosity is encouraged. GWI also highlights its commitment to transparency by publishing its gender pay gap report annually.