The Work Index by Flexa

GumGum

GumGum is a contextual intelligence company that provides AI-driven ad tech solutions for delivering better advertising experiences across digital environments.

https://gumgum.com/
5.7

/10

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Description

GumGum is a contextual intelligence company that specializes in delivering high-impact advertising technology. They provide a platform that utilizes AI-driven ad tech to create better experiences in every digital environment. Their solutions are built on contextual targeting, which leverages the content of a website or app to deliver ads that are relevant to the user's interests, without using cookies or personal data. GumGum works with both advertisers and publishers, helping brands reach their target audiences and publishers monetize their content.

GumGum's commitment to privacy and brand safety has made them a leader in the cookieless advertising landscape. They are constantly innovating and developing new solutions to meet the evolving needs of the digital advertising industry. They have a global presence with offices in North America, Asia, Australia, and Europe, serving a diverse market with a focus on ethical and responsible advertising practices.

Flexibility

GumGum offers flexible work arrangements, including remote work options, to accommodate employees' needs. They value work-life balance and provide benefits such as unlimited PTO, company holidays, and flexible scheduling. This flexibility allows employees to work from anywhere and manage their work and personal commitments.

Benefits

GumGum offers a comprehensive benefits package to its employees, which varies depending on the employee's location. Some common benefits across the company include unlimited PTO, a generous holiday allowance, healthcare coverage, dental and vision plans, life insurance, disability insurance, employee assistance programs, and a 401k plan with an employer match. The company also provides opportunities for social impact through volunteer initiatives and supports employee growth through training and development programs.

Mission

GumGum's mission is to empower advertisers to deliver creative advertising campaigns that capture consumer attention without using personal data across current and future emerging digital environments at scale. They provide a platform that delivers contextual intelligence, industry-leading engaging ad creatives, and the ability to measure and optimize advertising campaigns to better understand a consumer's mindset, ultimately driving action and desired outcomes.

Automation
Data-driven
Disruptor
Social impact led
Soonicorn

Culture

GumGum fosters a culture that values inclusivity, creativity, and energy, built on the pillars of being thoughtful, agile, and gritty. They encourage diverse perspectives, respect for all, and relentless problem-solving for clients, internal and external. They value quick thinking, adaptability, and graceful change direction while maintaining control. They prioritize passion, perseverance, and bringing energy to everything they do, creating an environment where employees can thrive and contribute to the company's success.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

GumGum prioritizes diversity, equity, and inclusion, actively seeking out Black and Brown tech talent and fostering a culture of inclusivity within its workforce. They recognize that diversity of thought leads to better problem-solving and innovation, and they actively work to create a welcoming and supportive environment for all employees. GumGum also supports various initiatives to promote social justice and equity through their partnerships with organizations like the Ad Council and Homeboy Industries.

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