GroundTruth

GroundTruth is a media platform that drives in-store visits and other real business results. They leverage real-world consumer behavior data, including location and purchase information, to create targeted advertising campaigns across multiple screens. Their proprietary technology, Blueprints, maps the real world in a virtual environment with high accuracy and precision.

GroundTruth offers a variety of marketing solutions including audience targeting, location targeting, contextual targeting, and creative services. They also provide a self-serve platform and managed service options to meet the needs of different businesses. Their services are designed to help marketers reach their target audiences, drive foot traffic, increase sales, and improve return on ad spend.

GroundTruth offers a remote-first work environment, meaning that employees are not required to work from a specific office location. Although the company has offices throughout the United States and India, the majority of employees work remotely. This provides flexibility for employees to work from the location of their choice, allowing for better work-life balance and increased autonomy.

GroundTruth is recognized by AdAge as one of the Best Places to Work for three years in a row, indicating a strong commitment to employee well-being. While specific details are not available, the company offers benefits such as a remote-first work environment with offices across the United States and India, suggesting flexibility and global opportunities.

GroundTruth is a media platform that drives in-store visits and other real business results. They use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens for advertisers. Their proprietary technology, Blueprints, maps the real world in a virtual environment, allowing them to precisely measure how consumers respond to campaigns, including if they physically show up to a location or website, to understand the real business results generated by a brand’s advertising.

GroundTruth cultivates a collaborative and results-oriented culture where innovation and impact are prioritized. They value their employees and recognize their contributions, as evidenced by being named one of AdAge's Best Places to Work for three consecutive years. The company emphasizes social responsibility and employee-driven initiatives that foster a sense of community and promote positive change.

GroundTruth’s approach to diversity, equity, and inclusion is focused on creating a more equitable and inclusive company culture, giving back to local and global communities, and building opportunities in the tech space for underrepresented groups. Their “GroundTruth Impact” initiative aims to create sustainable change through employee resource groups, volunteer efforts, and partnerships with organizations focused on social good. They also provide training and support to help employees build skills and advance their careers, fostering a more diverse and inclusive workforce.