GoodSense

GoodSense is a New Zealand-based marketing and communications company specializing in ethical and sustainable marketing practices. They work with organizations that strive to benefit people and the environment, helping them achieve their goals through strategic planning, content creation, media relations, and project management. GoodSense is a Certified B Corporation, demonstrating their commitment to high social and environmental standards and transparency. Their expertise lies in understanding the unique challenges and opportunities of the sustainability sector and effectively communicating their clients' stories to target audiences.

GoodSense offers a wide range of services including brand strategy, marketing planning, digital strategy, website development, content creation, media relations, and training. They prioritize a collaborative approach, working closely with their clients and their in-house teams to ensure successful outcomes. With a focus on sustainability and ethical practices, GoodSense provides expert guidance to help businesses make a positive impact and grow a healthier, fairer, and more sustainable world.

GoodSense offers a flexible work environment, with all team members operating from home offices, connected by a cloud-based phone system, video conferencing, and a secure intranet. This approach minimizes the need for travel, supports the quality of life of team members, and promotes environmental sustainability. The company encourages its team to use public transportation and cycling when possible and offsets the emissions from unavoidable travel.

GoodSense is a Certified B Corporation committed to a sustainable and ethical workplace. They offer flexible working arrangements, remote work opportunities, and a network of home offices to support employee well-being and minimize their environmental footprint. Their work-from-home model has been recognized with an award for creative excellence in reducing car dependency. GoodSense promotes a culture of collaboration and provides training in TetraMap, a behavior-based approach to team performance, to foster a positive and supportive work environment.

GoodSense is a New Zealand-based marketing and communications firm that specializes in ethical and sustainable marketing practices. Their mission is to use their expertise to help organizations that are working to benefit people and nature, while also helping them achieve their business goals. GoodSense aims to reinvent marketing to grow a healthier, fairer, and zero-carbon world, focusing on authentic storytelling, responsible branding, and avoiding greenwashing. They believe that marketing can be a force for good, and they are committed to working with clients who share their values.

GoodSense promotes a culture of collaboration, flexibility, and sustainability. They value their employees' wellbeing and offer flexible working arrangements, such as working from home and a national network of home offices. Their commitment to sustainability is evident in their choice of clients, their use of technology, and their dedication to reducing their environmental footprint. They believe in using marketing as a force for good and encourage their team to champion best practice and challenge greenwashing.

GoodSense's approach to diversity, equity, and inclusion is woven into its core values and reflected in its commitment to fostering a diverse and inclusive workplace. The company prioritizes working with clients whose products or services benefit nature or people, demonstrating a dedication to social and environmental responsibility. GoodSense also actively promotes internal diversity and inclusion through its flexible work model, which accommodates the needs of a diverse team, and by incorporating the principles of the TetraMap approach to human behavior in their everyday interactions, promoting understanding and communication between individuals with varied perspectives.