Goodeed

Goodeed is a French company founded in 2014 that has pioneered a unique model of solidarity advertising. They transform brands' media budgets into funding for charitable projects, empowering brands to align their advertising with social and environmental impact. Their solidarity ad format engages viewers by informing them of the specific nonprofit project being supported, leading to increased brand recall and message approval.

Goodeed works with a diverse network of over 300 nonprofit partners, ensuring a wide range of projects for brands to choose from. They offer various services, including Direct Activation, which maximizes a brand's impact by dedicating 60% of their media budget to a chosen charity, and Solidarity Wrapper, which allows brands to maintain control of media buys while still contributing 14% of their budget to a nonprofit. They also provide Good Studio, a service offering tailor-made social impact activations, events, and landing pages to promote brands' CSR efforts.

Goodeed offers a robust benefits package to its employees, prioritizing both financial well-being and work-life balance. The company provides comprehensive health insurance coverage, including medical, dental, and vision, as well as a generous paid time off policy that includes holidays and vacation time. In addition, Goodeed encourages its employees to prioritize their well-being with a contribution to a fitness allowance and offers regular team-building activities and social events to foster a supportive and positive work environment.

Goodeed's mission is to transform the advertising industry by creating a more responsible and impactful model that benefits both brands and non-profit organizations. They achieve this by partnering with brands to utilize their media budgets to finance charitable projects, which allows brands to communicate their values and commitments to their target audience while generating a positive social impact.

Goodeed promotes a culture that is driven by social and environmental impact, fostering a sense of purpose and responsibility among its employees. They value transparency, collaboration, and innovation, emphasizing the importance of working together to make a positive impact on the world. Goodeed's commitment to its mission is evident in its B Corp certification, its dedication to supporting nonprofits, and its efforts to promote responsible advertising practices. This creates a dynamic and inspiring environment where individuals can contribute to meaningful change.

Goodeed is a B Corp certified company with a commitment to diversity, equity, and inclusion in all aspects of its work. This commitment is evident in their transparent business model, where 60% of their revenue is directed to non-profit organizations, ensuring a focus on supporting diverse communities and initiatives. Their team is made up of passionate individuals from various backgrounds, representing a diverse range of skills and experiences, reflecting their dedication to building a more inclusive and equitable workplace and industry.