The Work Index by Flexa

GOOD PEOPLE WANDER

GoodPeopleWander is a creative agency that helps luxury brands shape their sustainable desirability through brand strategy, design, and communication.

https://www.goodpeoplewander.com/
5.3

/10

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Description

GoodPeopleWander is a creative agency that specializes in helping luxury brands shape their sustainable desirability. They bring together a diverse team of designers, art directors, copywriters, photographers, strategists, and CSR experts from around the world, all united by a shared passion for the real, the good, and the beautiful. Their approach combines rational analysis with serendipity, allowing them to foster a creative ecosystem where individuals are encouraged to explore and grow, both personally and professionally.

GoodPeopleWander's services include brand strategy, branding, product creation and packaging, brand storytelling, and integrated campaigns. They are committed to sustainability and have developed a comprehensive material library that showcases innovative and eco-friendly alternatives to plastic. The agency has worked with a wide range of luxury brands, including Hennessy Paradis, Krug, Ferragamo, and Ruinart, helping them to develop sustainable brand identities and strategies.

Mission

GoodPeopleWander is a creative agency that helps luxury brands shape their sustainable desirability. They work with a diverse team of designers, art directors, copywriters, photographers, strategists, and CSR experts from around the world who share a passion for the real, the good, and the beautiful. Their approach combines rational analysis and serendipity, fostering a community where everyone is free to wander and grow their own vision of the world's beauty. Through brand strategy, design, and communication, GoodPeopleWander helps clients build sustainable and desirable brands that resonate with consumers.

Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

GoodPeopleWander fosters a collaborative and international culture that values creativity, empathy, and sustainability. The company encourages its employees to explore their passions, travel, and contribute to a better future through their work. This diverse and inclusive community is united by a shared passion for good design and the pursuit of ethical and responsible practices in the luxury industry.

Agile and dynamic
Collaborative
Entrepreneurial
People-first
Progressive
Supportive

DE&I

GoodPeopleWander fosters a diverse and inclusive environment by bringing together creative talents from all over the world, regardless of their background or experience. Their ecosystem values the plurality of professions and cultures, promoting empathic listening skills and creating a space where everyone feels free to wander, from cities to continents, from art to industry, enriching their own individuality for the sake of the collective.

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