Good-Loop

Good-Loop is a purpose-led ad platform that empowers brands to do good at scale through its Good-Media™ technology. They believe that advertising can be a force for positive change and have developed a suite of products designed to make ads more engaging, impactful, and sustainable. These products include formats that reward viewers' attention with charitable donations, tools to measure and reduce the carbon footprint of ads, and packages that allow brands to support quality journalism and under-represented media.

Good-Loop is committed to transparency and data protection, adhering to the Interactive Advertising Bureau (IAB) Europe's Transparency and Consent Framework (TCF) 2.2. They are a Certified B Corp, demonstrating their commitment to social and environmental responsibility. Beyond their products and services, Good-Loop prioritizes a positive work environment with generous benefits and perks for their employees, including flexible working arrangements, a commitment to diversity and inclusion, and a focus on personal and professional development.

Good-Loop offers a range of flexible working options for its employees, including flexible hours, the ability to work from anywhere in the world for up to 30 days per year, and a trial of a 9-day fortnight to provide even more flexibility and time for work-life balance.

Good-Loop offers a generous package of employee benefits designed to support both professional and personal well-being. These benefits include flexible working arrangements, a cycle-to-work scheme, a dog-friendly office environment, a generous parental leave policy, an emergency fund, equity options, and a learning and development fund. The company also provides a home working allowance, a wellness budget, and regular socials to foster a positive and supportive work environment.

Good-Loop is a purpose-led advertising platform committed to making advertising a force for good in the world. They aim to connect brands and consumers in a meaningful way by delivering impactful ads that generate real social impact while also delivering business and brand uplifts for advertisers. Good-Loop focuses on reducing the carbon footprint of digital advertising by using technology to measure and reduce emissions, providing sustainable advertising solutions that are both good for business and good for the planet.

Good-Loop fosters a culture that values social impact, transparency, and collaboration. They encourage their employees to "give a shit" about their work and strive to make a positive difference in the world. Teamwork is paramount, with an emphasis on supporting each other and celebrating success together. Good-Loop also prioritizes inclusivity and diversity, offering a range of benefits and perks to support their employees' well-being and foster a positive work environment.

Good-Loop is committed to diversity, equity, inclusion, and belonging (DEIB) and actively works to create a more inclusive workplace. They hold monthly workshops on topics like Black History, Trans Awareness, and Neurodiversity, and actively encourage personal and professional development through partnerships with organizations like Bloom, BIMA, Outvertising, and Media for All. They also offer staff-elected board representation and a diverse range of benefits, including fair parental leave, flexible working arrangements, and a Give As You Earn scheme.