The Work Index by Flexa

Good Dog

Good Dog is a company that connects dog lovers with responsible breeders and shelters to help ensure every dog has a good home.

https://www.gooddog.com/
5.2

/10

Transparency ranking

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Description

Good Dog is an online platform dedicated to connecting dog lovers with responsible breeders, shelters, and rescues. They are on a mission to improve the lives of dogs by promoting ethical practices and educating the public about the importance of getting dogs from reputable sources. They believe the current system for finding dogs is broken and that well-intentioned people often don't know how to identify and avoid irresponsible breeders.

Good Dog strives to create a transparent and accountable community by vetting every member and enforcing a strict code of ethics. They offer resources for both dog owners and breeders, including a learning center, a podcast, and a store with merchandise promoting responsible dog ownership. Their goal is to create a world where dogs have better beginnings and every dog finds a loving home.

Mission

Good Dog is a company dedicated to improving the lives of dogs by promoting responsible dog ownership. They accomplish this by connecting well-informed potential dog owners with vetted breeders, shelters, and rescues who prioritize the health and well-being of their animals. Their mission is to combat the unethical practices prevalent in the dog world by creating a transparent and accountable community where all dogs have the best chance at a healthy and happy life in loving homes.

Animal focused
Disruptor
Improving quality of life/health
Science and research driven
Social impact led
Tech for good

Culture

Good Dog promotes a culture of transparency, education, and collaboration, prioritizing the well-being of dogs and the responsible practices of breeders and shelters. They strive to create a community of dog lovers who share a common goal of improving the lives of dogs through responsible ownership, ethical breeding, and advocacy for better standards in the dog world.

People-first
Progressive
Supportive
Transparent

DE&I

Good Dog is committed to fostering a diverse, equitable, and inclusive community. They believe everyone has the right to experience the joy of dog ownership and strive to create a welcoming and safe environment for all members of their platform, regardless of race, national origin, religion, gender, gender identity, and sexual orientation. They actively combat discrimination and hate speech, encouraging open dialogue and reporting of any issues to ensure their community reflects their values of unity and respect.

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