GO DESi
GO DESi is a packaged food brand that focuses on bringing traditional Indian flavors to a wider audience with a focus on natural, handmade products.
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GO DESi is a packaged food brand committed to bringing traditional Indian flavors and recipes to a wider audience. Inspired by the diversity of tastes found across India, they create a range of snacks, candies, and sweets using 100% natural ingredients, often sourced directly from farms. The company emphasizes a focus on no refined sugar, no artificial colors or preservatives, and minimal processing, appealing to health-conscious consumers who value authentic flavors.
GO DESi's mission extends beyond providing delicious treats. They are dedicated to empowering rural communities by establishing micro-units in villages and sourcing from rural entrepreneurs. This approach not only promotes local economies but also provides employment opportunities for women in disadvantaged areas, showcasing the company's commitment to social responsibility and ethical sourcing.
Mission
GO DESi's mission is to make everything "DESi" popular by reinvigorating the "desi foods" category and overcoming the barriers it faces. They aim to widen the appeal and reach of traditional Indian snacks and sweets, creating a sense of nostalgia and celebrating the diverse flavors and stories of India.
Culture
GO DESi fosters a culture that is deeply rooted in tradition and sustainability, focusing on revitalizing regional flavors and empowering rural communities. They prioritize natural ingredients and handmade processes, reflecting a commitment to authenticity and quality. The company values ethical practices and seeks to create a positive social impact by providing employment opportunities for women in rural India, ensuring a portion of the profits goes back to these communities.
DE&I
GO DESi prioritizes diversity, equity, and inclusion by focusing on empowering rural communities and women. Their manufacturing practices are centered around establishing micro-units in rural areas, employing over 250 women, and sourcing from rural entrepreneurs. This approach ensures that 40% of the value consumers pay goes back into the rural economy, directly impacting the lives of individuals from historically underrepresented groups.
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