The Work Index by Flexa

GetWhy

GetWhy is a global consumer research technology company that uses AI to deliver fast, high-quality qualitative insights.

https://getwhy.io/
6.0

/10

Transparency ranking

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Description

GetWhy is a global consumer research technology company that leverages artificial intelligence to provide rapid and cost-effective qualitative insights. Their mission is to empower insights and marketing professionals to understand and interact with consumers, fostering a culture of consumer-centricity. GetWhy's platform, Bloom, is an AI-powered Consumer Insights Specialist that analyzes video-captured consumer interviews, delivering actionable insights in a fraction of the time and at a fraction of the cost of traditional methods.

The company prioritizes empathy and speed, allowing clients to conduct multi-market, multi-segment studies in just 72 hours. They offer a range of solutions, including ad-hoc research, prototype user testing, and brand awareness research, which have helped companies like Toyota, Jotun, and EPOS optimize their products and services. GetWhy is a leading disruptor in the consumer research market, with a growing list of clients and a strong commitment to innovation.

Flexibility

GetWhy offers a flexible work environment where employees can leverage a hybrid work model, combining remote work with in-person collaboration at their Copenhagen office. While the company doesn't specifically mention offering flexible hours, their emphasis on fostering a culture of empathy and prioritizing employee well-being suggests a workplace that values individual needs and supports finding a work-life balance.

Mission

GetWhy is a global consumer research technology company that leverages empathy and AI to redefine the boundaries of qualitative research. Their mission is to empower businesses to understand and connect with their consumers on a deeper level by providing fast, cost-efficient, and actionable insights. GetWhy's platform enables companies to gather real-time feedback from their target audience, driving informed decision-making and ensuring marketing campaigns are more effective and customer-centric.

Automation
Data-driven
Disruptor
Environmental impact driven
Science and research driven
Soonicorn
Sustainability
Tech for good

Culture

GetWhy promotes a culture centered around "H.U.M.A.N." values, emphasizing ambition, teamwork, action, authenticity, and legacy building. They believe in empowering employees to be dreamers, to work together towards shared success, to approach challenges directly, to act with empathy and reciprocity, and to contribute to a lasting impact through their work.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive
Transparent

DE&I

GetWhy champions diversity, equity, and inclusion, emphasizing a "H.U.M.A.N" values system that prioritizes empathy, authenticity, and collaborative success. This commitment is reflected in their diverse team, open hiring practices, and emphasis on a supportive and inclusive work environment.

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