Fussy

Fussy is a UK-based company on a mission to banish single-use plastic from bathrooms worldwide. They produce natural, vegan, and cruelty-free deodorants that are packed with premium ingredients like sunflower wax, coconut oil, and shea butter. Unlike traditional deodorants, Fussy's unique probiotic formula effectively neutralises odour-causing bacteria while also being gentle on the skin. By offering plastic-free, compostable refills, Fussy empowers consumers to make sustainable choices without compromising on performance or freshness.

Since launching in 2020, Fussy has gained significant traction in the UK, becoming a popular choice for eco-conscious individuals seeking effective and natural alternatives to conventional deodorants. Their commitment to sustainability has been recognized through various awards and accolades, including a coveted investment from Dragons' Den investors Peter Jones and Deborah Meaden. Fussy continues to expand its product range and global reach, solidifying its position as a leading brand in the natural and sustainable personal care market.

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Fussy is on a mission to banish single-use plastic from bathrooms worldwide by offering premium natural deodorant refills that are plastic-free, compostable and delivered straight to your armpits. We believe that everyone deserves to feel good and smell amazing, and that this shouldn't come at the expense of the planet. Our unique probiotic formula provides 24-hour odour protection and is all-natural, vegan and free from aluminium and parabens, so you can feel confident in knowing you're making a positive impact on both your body and the environment.

Fussy cultivates a culture of conscious consumerism, encouraging people to make choices that are good for themselves, their community, and the planet. They promote a natural, minimalist approach to personal care, prioritizing high-quality ingredients that are both effective and sustainable. The brand champions a playful and approachable attitude, encouraging individuals to embrace their individuality and celebrate a sense of shared responsibility for the environment.

Fussy Natural Deodorant is committed to fostering a diverse, equitable, and inclusive company culture and community. We believe that everyone deserves to feel confident and comfortable in their own skin, regardless of gender, race, sexual orientation, or any other factor. We prioritize hiring diverse individuals, creating a workplace where everyone feels respected and valued, and working with partners and suppliers who share our values. Through our marketing and messaging, we aim to challenge stereotypes and celebrate individuality, empowering people to feel confident and comfortable in their own skin.