
FS Life (FableStreet | Pink Fort | March)
FS Life is a company that owns and operates three fashion brands: FableStreet, Pink Fort, and March.
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FS Life is a multi-brand company focused on fashion and accessories for Indian women. They are known for their commitment to delivering high-quality products that fit well and are stylish. One of their key brands, FableStreet, specializes in western wear, with a strong emphasis on perfect fit, drawing inspiration from over 1 lakh measurements of Indian women. They have also launched FableStreet X, a sub-brand specifically designed for curvier women.
In addition to FableStreet, FS Life also operates two other brands: March, which offers exquisite fine silver jewelry for contemporary women, and Pink Fort, which redefines modern Indian wear by blending traditional Indian crafts with modern aesthetics. These brands cater to a diverse range of needs and tastes, showcasing FS Life's dedication to providing a comprehensive and enriching experience for their target audience.
Mission
FS Life is a company that aims to empower women through fashion and style. They strive to provide high-quality and affordable products that cater to diverse needs and preferences. FableStreet offers western wear designed specifically for Indian women with a focus on unparalleled fit, while March offers exquisite fine silver jewellery for the contemporary woman seeking both quality and affordability. Pink Fort redefines modern Indian wear by blending traditional crafts with modern aesthetics to create unique and stylish clothing.
Culture
FS Life, the parent company for FableStreet, Pink Fort and March, promotes a culture centered on innovation and creativity. They embrace the fusion of traditional Indian aesthetics with modern designs, aiming to redefine the fashion landscape for Indian women. The company prioritizes inclusivity, offering a diverse range of sizes and styles, while emphasizing the importance of quality and affordability.
DE&I
FS Life, encompassing the brands FableStreet, Pink Fort, and March, actively promotes diversity and inclusion through its products and initiatives. FableStreet specifically focuses on inclusivity with its FableStreet X line, catering to curvier women in sizes 2XL to 5XL. They pride themselves on understanding the unique needs of Indian women, evidenced by their use of over 1 lakh measurements to perfect their fits. March emphasizes affordability and accessibility, making its fine silver jewelry attainable for a wider audience. This approach to diversity and inclusion aims to create a sense of belonging and empower individuals across various body types and economic backgrounds.
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