Frendy

Frendy is a tech-enabled grocery network focused on smaller towns and rural India. They operate a network of franchised convenience stores called Frendy Marts, which offer a wider selection of products and a better shopping experience than traditional micro-kiranas in these areas. These stores are typically 600-1000 sq. ft. and offer 1,000-2,000 products, including national and local FMCG brands, as well as their own private label products. Frendy's mission is to provide a "better daily shopping experience" for consumers in smaller towns, offering them access to a wider range of products at affordable prices, with deals and offers, a clean environment, and loyalty programs.

Frendy leverages its technology and a hub-and-spoke distribution model to serve a wider range of micro-kiranas and their customers in rural catchment areas. The company also offers omnichannel experiences to consumers, with both online and offline purchasing options. Frendy aims to become the world's largest network of convenience stores and is currently operating 20 Marts, 2,000 micro-stores, and over 300 private label SKUs.

Frendy is a tech-enabled network of grocery mini-marts and micro-kiranas that aims to provide a "better daily shopping experience" to consumers in smaller towns and rural India. Their goal is to build the world's largest network of convenience stores by providing an omnichannel experience that includes modern retail, an in-store experience, and online ordering with loyalty points. They address a gap in the market by offering a wider range of products at affordable prices with deals and offers, while also serving a larger network of micro-kiranas through their digital apps and hub-and-spoke distribution model.

Frendy promotes a customer-centric culture focused on providing a "better daily shopping experience" for consumers in smaller towns and rural India. They emphasize community involvement, supporting local micro-kiranas and building a digitized convenience store network. This translates to a commitment to quality, affordable prices, and providing an accessible and enjoyable shopping experience for their customers.