Freemavens

Freemavens is a pioneering insights and strategy consultancy that helps global brands unlock growth opportunities. They utilize a unique blend of dynamic data science, deep insights, and decisive strategies to understand cultural shifts, consumer demand, and category evolution. Freemavens focuses on providing bespoke solutions, helping clients counter bias, model future shifts, understand consumer conversations, and identify white spaces in the market. They believe in "adding in" diverse voices and perspectives to drive innovation and ensure brands are culturally relevant and authentic.

Freemavens is part of the MSQ Group, a next-generation creative and technology group with a global network. They have offices in London and New York and are recognized for their innovative approach, award-winning tools, and diverse team of experts. They offer a variety of services including category and brand strategy, future planning, audience targeting, innovation, performance, and data analytics. Their commitment to inclusion and diversity is evident in their work and their inclusive workplace culture.

Freemavens offers a flexible work environment, allowing employees to balance their personal and professional lives. The company embraces a hybrid work model, giving employees the option to work from home or in the office. This flexibility is highlighted through the various perspectives shared by employees in the 'Empowering Women' blog, where they discuss how Freemavens supports them in observing religious festivals like Ramadan and how the hybrid work model allows them to manage their work-life balance.

Freemavens offers a diverse and dynamic work environment, emphasizing a collaborative and sociable culture. They celebrate the people and relationships that make them who they are with opportunities to connect through groups, parties, and events, like their Dungeons & Dragons Club and free lunches on Thursdays. They also promote a culture of inclusion with a diverse team of over 30 nationalities and 12 languages spoken, and they actively support the Muslim community during Ramadan.

Freemavens is a pioneering partner in insight and strategy, dedicated to setting growth free for ambitious brands. They combine advanced analytics with human intelligence to unlock growth opportunities, utilizing dynamic data science, deep insight, and decisive strategy to discover and unleash new growth pathways in a complex and unpredictable world.

Freemavens fosters an inclusive and collaborative work environment that values diversity and innovation. The company embraces a global perspective, with a team that speaks 12 languages and hails from over 30 nationalities. They encourage open communication, active engagement, and a willingness to learn from each other, creating a vibrant and dynamic culture. They celebrate individual achievements, foster professional growth, and promote a work-life balance, ensuring that employees feel valued and supported.

Freemavens embraces diversity, equity and inclusion as core values, celebrating the unique traditions and backgrounds of their diverse team. They actively promote an inclusive workplace culture through diverse hiring practices, acknowledging and honoring the customs and traditions of colleagues, and organizing events that promote awareness and inclusivity. Their commitment to diversity and inclusion extends beyond the workplace, evident in their focus on "adding in" the voices of underrepresented communities in shaping marketing strategies and products.