Frec

Frec is a financial technology company that aims to simplify sophisticated investing strategies and make them accessible to individual investors. They offer direct indexing services, allowing users to own individual stocks within a specific index like the S&P 500, enabling them to potentially save thousands on taxes through tax-loss harvesting. Frec stands out by offering a diverse range of indices, including US market cap, sector, and international indices, allowing for customization by excluding or adding companies and sectors.

Frec is committed to transparency, providing detailed information on every trade and the performance of the direct index compared to similar ETFs. Their platform is designed for self-directed investors, allowing them to manage their portfolios without relying on a financial advisor. Frec also offers a portfolio line of credit, allowing investors to borrow against their direct index portfolio at low interest rates, and a Treasury feature that allows for higher interest rates on cash holdings.

Frec is a financial technology company that aims to make sophisticated investing strategies simple and accessible for everyone. Their mission is to empower individual investors to create new opportunities for wealth through a low-cost, transparent platform that provides features like direct indexing, tax loss harvesting, and a portfolio line of credit. Frec believes that by offering these tools, they can help people achieve their financial goals more easily and efficiently.

Frec promotes a culture of financial literacy and empowerment, encouraging individuals to take control of their investments and make informed decisions. They strive to create an environment where sophisticated investing strategies are simplified and accessible to everyone, fostering a sense of community among investors who value transparency, innovation, and responsible financial practices.