Fraction Drinks Ltd

Fraction Drinks Ltd, the company behind Quarter Proof, is a UK-based spirits producer committed to revolutionizing the drinking experience. They offer a unique line of 15% ABV spirits, including gin and tequila alternatives, crafted using a patented process called Fractionation. This process allows them to extract the full flavour of traditional spirits while maintaining a lower ABV, resulting in a richer, more enjoyable drinking experience with less of an impact. Their spirits are also vegan, gluten-free, and contain no added sugar, appealing to health-conscious drinkers.

Quarter Proof's mission is to challenge the notion of "all-or-nothing" drinking and provide a third way - a more balanced approach to enjoying spirits. They champion a lifestyle of mindful drinking, where consumers can enjoy their favourite drinks without compromising on flavour or feeling restricted. Their branding emphasizes this ethos, with phrases like "Same Please. More Freedom" and "Never Diluted" appearing prominently on their website.

Fraction Drinks Ltd, creators of Quarter Proof, aim to revolutionize the spirits industry by offering a third way of drinking, between abstinence and full-strength spirits. They believe that moderation can be enjoyable and have developed a unique process called Fractionation to produce spirits with full flavour at a lower ABV. Quarter Proof spirits are distilled in the UK with no added sugar, are vegan and gluten-free, and offer a lighter drinking experience with less impact on the next day.

Fraction Drinks Ltd. promotes a culture of responsible drinking and enjoyment. They champion a "third way" approach to alcohol consumption, encouraging mindful moderation and celebrating the flavors of their spirits without the need for excessive drinking. Their website emphasizes a "pro-drinking, anti-abstinence" stance, suggesting that their products are designed for individuals who appreciate the finer points of spirits but prefer a lighter, more controlled experience. The company’s focus on quality, flavor, and conscious consumption suggests a culture that values both pleasure and well-being.