Forward

Forward is a fintech company focused on embedded payments for software companies. They offer a suite of tools and services to help SaaS companies seamlessly integrate payment processing into their platforms, maximizing revenue potential and streamlining customer experiences. Forward differentiates itself through its transparent pricing, partner-centric approach, and complete control over backend processes. Their mission is to revolutionize the payments industry by providing software companies with the tools and knowledge to fully capitalize on their payment volume, fostering a more equitable and efficient payment landscape.

Forward is built by a team of software industry veterans who have firsthand experience navigating the complexities of payments within the SaaS space. They recognize the inherent imbalance that often exists between traditional payment processors and software companies, and are dedicated to empowering SaaS businesses with the ability to control their own payment ecosystems. Forward's approach aims to address this imbalance by providing a comprehensive solution that includes program design, seamless integration, merchant sales, and ongoing support, ensuring that software companies can fully realize the revenue potential of embedded payments.

Forward's mission is to empower SaaS companies to seamlessly integrate and monetize payments within their platforms, creating a more transparent and equitable payments ecosystem. They aim to do this by providing software companies with a user-friendly platform, strategic services, and innovative technological tools that simplify the process of integrating payments and maximizing revenue potential, all while ensuring the software company remains in control of customer interactions.

Forward promotes a culture of transparency, honesty, and partnership. They believe in clear and straightforward communication, even when it comes to complex financial models. They are deeply empathetic to the challenges faced by software companies and strive to provide practical, actionable solutions that empower their clients. This focus on collaboration and shared success creates a welcoming and supportive environment where everyone feels valued and empowered to contribute.

Forward does not explicitly state its approach to diversity, equity, and inclusion on its website.