Formative Content

Formative Content is a B2B content agency based in the UK, specializing in brand storytelling and reputation management. They work with some of the world's biggest B2B brands, including Microsoft, TCS, and the World Economic Forum, to develop high-quality, data-driven content strategies that drive engagement and build trust. Their services include editorial strategy, reputation management, thought leadership, social listening, and executive profile building. They are a B Corp and signatory of the UN Global Compact, highlighting their commitment to social and environmental responsibility.

Formative Content blends technology and storytelling to connect brands with future audiences. Their team of experienced journalists, editors, designers, and social media specialists combines deep sector expertise with creative excellence, delivering measurable outcomes for their clients. Their approach is data-informed and emphasizes the importance of human storytelling in a world of AI-generated content. They strive to be a fast, meticulous, entrepreneurial, straightforward, and human partner to their clients, committed to building a more sustainable and socially responsible future for all.

Formative Content offers a dynamic hybrid work environment, with the majority of work done remotely. Employees are required to attend the Beaconsfield office a minimum of two days per week, but the company is willing to work with the right candidate to find a working pattern that suits their needs.

Formative offers a comprehensive benefits package for its employees, including profit-sharing, 25 days of paid holiday, an extra day off for their birthday, private health insurance, two weeks of development time each year, an individual learning and development plan, life insurance, employee special interest groups, support for new parents and those returning to work, a cycle-to-work scheme, a dynamic hybrid work environment, and regular company-wide social events.

Formative Content is a creative intelligence agency that blends technology and storytelling to connect brands with future audiences. They are trusted by the world's biggest B2B brands to develop and deliver content strategies that help them own the conversation in their sectors and stay at the top of the global agenda. Their multi-talented editorial, visual, strategy and social media teams combine to make clients stand out and defend their brand truth in an age of misinformation.

Formative Content fosters a culture that is entrepreneurial and collaborative, valuing straightforward communication, human-centered thinking, and meticulous attention to detail. They are a fast-paced agency that prioritizes delivering high-quality work quickly and efficiently, with a focus on creating impactful content that connects brands with their audiences. The company is also committed to social responsibility and sustainability, reflected in their employee-owned structure, B Corp certification, and participation in the UN Global Compact.

Formative Content believes that a diverse and inclusive workforce is integral to their success. They have formalized their commitment to DEI through a comprehensive policy outlining roles and responsibilities for ensuring a workplace free from discrimination and harassment. They have developed a DEI strategy with specific goals and measurable targets, and are actively reviewing their policies to ensure they are equitable and inclusive. They have also created an active DEI group and are encouraging open communication, education, and connection across the company to further promote inclusivity.