FLOOR_STORY Ltd

FLOOR_STORY Ltd is a rug dealer based in East London, specializing in bespoke, customized, and made-to-measure rugs. They pride themselves on being East London's friendliest rug dealer and offer a diverse collection of rugs in various styles, shapes, and colors, including collaborations with renowned designers like Camille Walala, Zandra Rhodes, and Henry Holland. Their commitment to ethical sourcing and sustainable practices is evident in their partnership with Label STEP, a non-profit organization that ensures fair trade standards are met in their supply chain.

FLOOR_STORY Ltd offers a comprehensive service, catering to both residential and commercial clients. They provide custom rug sizes and designs, allowing customers to tailor rugs to their specific needs and preferences. They also offer a bespoke rug service, guiding clients through the process of designing their own unique rugs from scratch. With a focus on quality, craftsmanship, and customer satisfaction, FLOOR_STORY Ltd stands as a leading provider of beautiful and ethical rugs.

FLOOR_STORY Ltd offers employees a comprehensive benefits package that includes quarterly rug industry roundtable meet-ups, DEI training, and opportunities to contribute to their B Corp impact assessment. The company also invests in community designers by providing them with a central London studio to showcase their work. Additionally, FLOOR_STORY partners with Ecologi to support reforestation and renewable energy projects, demonstrating a commitment to environmental responsibility.

FLOOR_STORY is a rug dealer based in East London that prides itself on its diverse and exciting collection of handmade rugs, from classic to contemporary, all ethically sourced and made by skilled artisans. The company offers a bespoke service allowing customers to customize their rugs in terms of size, colour, construction, or shape. FLOOR_STORY works with both residential and commercial clients, helping them to create unique and statement-making spaces with their rugs.

FLOOR_STORY promotes a culture that celebrates collaboration, creativity, and ethical production. They value a positive and supportive work environment, investing in their employees through diversity and inclusion training and fostering a culture of open communication. Their commitment to ethical business practices is evident in their partnerships with Label STEP and B Corp certification, ensuring fair wages and safe working conditions for their weavers.

FLOOR_STORY demonstrates a commitment to Diversity, Equity and Inclusion through its partnership with Label STEP, a fair trade carpet maker organization. Label STEP works across seven countries to ensure ethical working standards and the wellbeing of weavers and factory workers. This commitment is further emphasized by the company's inclusion of community designers at its London studio, providing them with a platform to showcase their work and support their business. Additionally, FLOOR_STORY's anti-slavery statement and policy demonstrate a commitment to ethical procurement practices, ensuring that all workers in their supply chain are treated with dignity and respect.