The Work Index by Flexa

Flawsome Brands LTD

Flawsome Brands LTD crafts cold-pressed, naturally delicious drinks from wonky and surplus fruit, turning food waste into sustainable, healthy choices.

https://flawsomedrinks.com/
5.4

/10

Transparency ranking

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Description

Flawsome Brands LTD is a UK-based company that crafts delicious cold-pressed drinks using "wonky" or imperfect fruit. Their mission is to combat food waste and promote sustainability by turning surplus fruit, which would otherwise be discarded, into tasty and healthy beverages. They offer a variety of products, including 100% wonky fruit juice, wonky fruit waters, wonky fruit health shots, and sparkling fruit juice, all made with no added sugars or artificial flavours.

The company, founded in 2018 by Karina and Maciek, has a strong focus on sustainability and social responsibility. They are B Corp certified, use recyclable packaging, and give back to the planet by partnering with The Felix Project to provide food to those in need. Flawsome Brands LTD has received recognition for their efforts, earning 12 Great Taste Awards and gaining a loyal customer base who appreciate their commitment to both deliciousness and ethical practices.

Mission

Flawsome! Drinks is a company dedicated to turning "wonky" or imperfect fruit into delicious, cold-pressed juices, sparkling drinks, and health shots. Their mission is to combat food waste, promote sustainability, and create healthy and tasty options for people of all ages. By utilizing fruit that would otherwise be discarded, Flawsome! is contributing to a more environmentally conscious food system while also offering consumers high-quality, naturally delicious beverages.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Flawsome Brands LTD promotes a culture that values sustainability, inclusivity, and a passion for creating delicious, healthy drinks. They celebrate "wonky" fruit, embracing imperfection and advocating for a less wasteful food system. Their commitment to community is evident in their partnership with The Felix Project, and their social media presence encourages a playful and engaged community of "Flawsome!" fans. The company's founders, Karina and Maciek, are the embodiment of this culture, bringing their own love for family, friends, and their craft into everything they do.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive

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