FitLab

FitLab is a platform that connects all aspects of a fitness lifestyle, bringing immersive experiences to life. They offer a wide range of services and products, including a network of boutique fitness studios, competitions, races, and events, as well as on-the-go tracking and transformation tools. FitLab has partnered with iconic athletes such as Gabby Reece, Laird Hamilton, Conor McGregor, Michelle Lewin, Jen Selter, Jason Momoa, Jack Robinson, and others to develop their platform.

The company has also acquired several well-known fitness brands including Assault Fitness, Electric, Fitplan, Ragnar, RPM Training, and Sanctuary Fitness. FitLab has demonstrated significant growth and is rapidly expanding, making it a leading force in the fitness industry.

FitLab is a platform that aims to connect every aspect of your fitness lifestyle, bringing immersive experiences to life. Their goal is to empower people to move through a variety of avenues, including boutique fitness studios, competitive events, on-the-go tracking, and partnerships with iconic athletes. They offer a curated network of brands and partners that provide a diverse range of fitness services and products to meet various needs and interests.

FitLab promotes a culture of innovation, collaboration, and community. They value partnerships with top athletes and brands, fostering a dynamic and driven environment where individuals can push their limits and connect with others who share a passion for fitness and healthy living. The company's emphasis on "immersive experiences" suggests a focus on engaging, motivating, and inspiring individuals to achieve their fitness goals through a variety of diverse and challenging activities.