Firefish Ltd

Firefish is an independent group of businesses offering strategic insight and research services. They pride themselves on fusing a deep understanding of human behavior with an immersive view of culture and clear data science. Firefish offers expertise in various areas, including audience strategy, cultural strategy, brand strategy, communications strategy, and considered innovation. They strive to help clients understand their target audiences and deliver competitive edge through their expertise in qualitative, quantitative and cultural research.

The company has a strong commitment to social and environmental responsibility, evidenced by their B Corp certification, ISO Environmental 14001:2015 certification, MRS NetZero pledge, and partnership with the EY Foundation. Firefish emphasizes a people-first culture with a focus on training, development, and wellbeing. They believe in the power of collaboration and foster an entrepreneurial spirit with their team of award-winning strategists, researchers, sociologists, ethnographers, and more.

Firefish offers a flexible work environment with a strong focus on employee wellbeing. The company encourages exploring new ideas and provides training and development opportunities. They have a commitment to removing unnecessary stress and creating a healthy work environment, supporting both physical and mental wellbeing. This is evident through various initiatives, including the Mindful Business Charter, peer-to-peer coaching, and an internal mentoring program.

Firefish prioritizes employee wellbeing and development. Their benefits include training and development opportunities, empowerment to explore new ideas, leading health and wellbeing practices, an internal mentoring program, and peer-to-peer coaching. They also foster a fun and inclusive work environment with virtual meet-ups, "curious coffees," and social gatherings. Firefish is also committed to social and environmental impact and has achieved BCorp certification.

Firefish is an independent group of businesses that fuse a deep understanding of human behaviour, an immersive view of culture, and elegantly clear data science to deliver competitive edge to their clients. They believe this approach to understanding consumers is more than just market research, calling it "Human Strategy."

Firefish fosters a collaborative and inclusive culture that values its people and their well-being. The company emphasizes training and development, encouraging exploration of new ideas and supporting both physical and mental health. Firefish believes in positively impacting society by fostering diversity and inclusion within its team and extending that commitment to its clients and the wider community. The company is also actively working to reduce its own environmental impact and make more sustainable recommendations to clients.

Firefish is committed to fostering a diverse and inclusive workplace, believing that equity and inclusion start from within. They are working with EDI consultants to push their thinking, capabilities, and culture, and they have a Belonging Collective that features in their Impact Report.