The Work Index by Flexa

Fenway Sports Group

Fenway Sports Group is a global sports, marketing, media, entertainment, and real estate company that owns and operates a portfolio of iconic franchises, including the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins.

https://fenwaysportsgroup.com/
4.7

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Description

Fenway Sports Group (FSG) is a global sports, marketing, media, entertainment, and real estate company with a 20-year track record of acquiring and growing iconic clubs and franchises. They are known for their stewardship philosophy, which focuses on preserving and enhancing the organizations they acquire while making strategic investments in innovative sports and entertainment companies. FSG's diverse portfolio includes the Boston Red Sox, Liverpool Football Club, the Pittsburgh Penguins, RFK Racing, Fenway Sports Management, Fenway Sports Group Real Estate, and NESN.

FSG's success is attributed to their skillful combination of modern innovation with history and tradition. They have a deep respect for analytics and the intangibles of sports, and their leadership has resulted in numerous championships and accolades for their teams. FSG is also committed to community engagement and has established two of the most socially conscious clubs in sports, the Red Sox Foundation and the LFC Foundation.

Mission

Fenway Sports Group (FSG) is a global sports, marketing, media, entertainment, and real estate company that strives to preserve, protect, and enhance the iconic organizations it acquires while making strategic investments in innovative sports and entertainment companies. Their mission is to fuse history and tradition with modern innovation, building a winning formula rooted in talent and skill. They demonstrate a commitment to community engagement through philanthropic initiatives and a passionate global fan base that inspires both players and leadership.

Data-driven
Disruptor
Social impact led
Sports and fitness

Culture

Fenway Sports Group promotes a culture of stewardship, emphasizing a deep respect for tradition and history while embracing modern innovation. They foster a winning mindset, evident in their success across various sports leagues, and prioritize community engagement, supporting various charities and initiatives that benefit local communities. Their focus on creating unique experiences and maximizing fan engagement emphasizes the importance of building strong relationships with their audiences.

DE&I

Fenway Sports Group (FSG) emphasizes its commitment to diversity, equity, and inclusion by fostering a welcoming and inclusive environment for all employees and fans. Through initiatives such as the Red Sox Foundation, the LFC Foundation, and the Penguins Foundation, FSG demonstrates its dedication to supporting communities and promoting equality. FSG also actively seeks to diversify its ownership and leadership, with notable examples being LeBron James and Maverick Carter joining the ownership group and Sam Kennedy assuming the role of CEO. These efforts demonstrate a proactive approach to creating a more equitable and inclusive environment within the organization and its associated enterprises.

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