FabAlley

FabAlley is a leading online fashion retailer in India, specializing in western wear for women. Founded in 2012 by Tanvi Malik and Shivani Poddar, the brand empowers young women to embrace their confidence and express themselves through fashion. FabAlley designs and manufactures a wide range of stylish and affordable clothing, including tops, dresses, jumpsuits, co-ords, and accessories. They offer a fast fashion model, releasing over 100 new products each week, keeping their millennial customers up-to-date on the latest trends.

FabAlley prides itself on its commitment to inclusivity and diversity. Their "Curve" line caters to curvy women with sizes ranging from 14 to 20. They also have a strong social media presence, using their platform to promote body positivity and celebrate their diverse customer base through their #AlleyGals campaign. FabAlley's commitment to quality is reflected in their ISO 9001:2015 certification for Quality Management Systems, ensuring that their products meet international standards.

FabAlley empowers young women in India to embrace their confidence and express themselves through fashion. They strive to create a one-stop-shop for inimitable style, blending cutting-edge fashion with affordable prices. Their in-house design team focuses on delivering rapid fashion, releasing over 100 products a week, and reflecting the needs and desires of their multi-tasking, millennial customer base.

FabAlley fosters a culture that empowers and celebrates young women, encouraging them to embrace their individuality and express themselves through fashion. They prioritize inclusivity and diversity, reflecting this in their products, marketing, and brand ambassadors. The company's fast-paced and dynamic environment is driven by innovation and creativity, encouraging employees to contribute fresh ideas and remain at the forefront of trends.

FabAlley embraces diversity, equity, and inclusion through its #AlleyGals initiative, empowering real women and inspiring a new generation of girls to be themselves. This commitment is evident in their marketing materials, featuring models of various backgrounds and sizes, and their product lines, including a dedicated Curve collection for women in sizes 14-20. FabAlley's focus on inclusivity extends to its online presence, ensuring representation and relatability in all aspects of their brand identity.