Etta Loves Ltd

Etta Loves is a company that creates sensory essentials for babies, focusing on visual stimulation and development. They design their products using scientific research on infant vision, collaborating with an Orthoptist and The University of Sussex Baby Lab to ensure their patterns, colors, and shapes are optimized for babies' developing eyesight. Their products, ranging from muslins and playmats to bath toys and teethers, are designed to capture babies' attention and promote their cognitive and visual development.

Beyond their dedication to scientific design, Etta Loves is a B Corp, demonstrating a commitment to social and environmental responsibility. Their products are made with sustainable materials, and they strive to create a positive impact on the world. They offer a range of products for different age groups, from newborn to 5+ months, catering to various needs and preferences. Their mission is to provide babies with the best possible visual experience while offering parents and carers a moment of calm amidst the chaos of parenthood.

Etta Loves offers a comprehensive benefits package that prioritizes employee well-being and aligns with its commitment to social responsibility. The company provides a competitive salary and a generous parental leave policy. It also offers healthcare benefits, including medical, dental, and vision insurance. Additionally, Etta Loves encourages a healthy work-life balance by providing flexible work arrangements and generous vacation time. The company also offers a variety of other benefits, such as employee discounts, professional development opportunities, and a company culture that fosters creativity and innovation.

Etta Loves designs sensory essentials for babies that are scientifically proven to support their visual and cognitive development. They work with a team of experts, including an orthoptist and researchers from the University of Sussex Baby Lab, to create products with high-contrast patterns, colors, and shapes that captivate babies and make everyday moments calmer for parents. Their mission is to provide babies with the best possible visual experience to contribute to their development while supporting parents and carers through having everyday moments made easier through sensory calm.

Etta Loves cultivates a culture centered around scientific innovation and mindful design. They prioritize creating products that support both the cognitive and visual development of babies while simultaneously providing parents with moments of calm and ease. This mission is reflected in their collaborative approach, working closely with experts in infant vision and sustainability, emphasizing a commitment to excellence and ethical practices.