Ethos Santa Cruz

Ethos Santa Cruz is a woman-owned and locally-owned business dedicated to making low-waste living easier. They offer a curated selection of low-waste essentials and refillables, including personal care, home cleaning, and kitchen products. Ethos operates two brick-and-mortar locations in Santa Cruz County, and their online store offers a wide array of sustainable products. They are passionate about environmental consciousness and have a strong commitment to diversity and inclusion within the company and the environmental movement.

Ethos's mission is to empower customers to consume consciously and minimize their impact on the planet. Their focus on reusable and refillable alternatives, combined with their commitment to social responsibility, makes them a standout in the sustainable living space. Their team works to provide knowledge and tools to help people make a positive impact on the environment, promoting a fun and approachable approach to low-waste living.

Ethos Santa Cruz is a woman-owned, locally-owned business committed to empowering conscious consumption. They offer carefully curated low-waste essentials and refillables, including personal care and home cleaning products, with a focus on minimizing environmental impact and supporting local communities. Their mission is to make low-waste living easy and accessible through their refillery, online shop, and educational resources.

Ethos Santa Cruz promotes a culture of conscious consumerism, prioritizing environmentally friendly choices and minimizing waste. They emphasize the importance of community and inclusivity, actively working to uplift marginalized voices within the environmental movement. The company fosters a collaborative environment where employees share a passion for sustainability and work together to provide customers with knowledge and resources for living a low-waste lifestyle.

Ethos Santa Cruz acknowledges that the zero-waste movement has been practiced by BIPOC communities for centuries, and strives to be an inclusive business that recognizes its privilege and works to uplift marginalized communities. Their commitment to diversity and inclusion is demonstrated through their ongoing development of an internal action plan, which prioritizes education, awareness, and deliberate action to establish a more equitable and diverse environment both within their business and the broader environmental movement.