
ESQA
ESQA is a leading vegan cosmetics brand in Indonesia that focuses on enhancing natural beauty with innovative products.
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ESQA Cosmetics is a leading vegan and halal cosmetics brand based in Indonesia. Founded in June 2016 by two best friends who share a passion for makeup, ESQA aims to enhance natural beauty with high-quality, innovative products that are free of harsh chemicals. They are known for their commitment to sustainability and inclusivity, offering a wide range of shades and finishes to suit diverse skin tones.
ESQA's product line includes a variety of makeup essentials, such as foundations, concealers, setting powders, blushes, bronzers, highlighters, eyeshadow palettes, and lip products. They are committed to developing innovative products that meet the needs of modern makeup lovers, focusing on high-quality ingredients, long-lasting wear, and a cruelty-free approach. ESQA's commitment to vegan and halal certifications ensures that their products are accessible to a wider audience and meet the needs of conscious consumers.
Mission
ESQA Cosmetics, founded in 2016, is the first and leading vegan cosmetics brand in Indonesia. Their mission is to empower women by enhancing their natural beauty, not changing it. They strive to create glamorous, chic cosmetics formulated without harsh ingredients, staying at the forefront of the international makeup scene with innovative products that are both vegan and Halal certified.
Culture
ESQA Cosmetics promotes a culture of inclusivity, empowerment, and natural beauty. They believe that every woman is naturally beautiful and makeup is not meant to change one's appearance but to enhance it. This is reflected in their commitment to creating innovative products that are vegan, halal, and free of harsh chemicals. The company's founders, who are best friends, emphasize the importance of collaboration and experimentation in their approach to makeup, creating a fun and supportive environment for both their employees and customers.
DE&I
ESQA Cosmetics champions diversity, equity, and inclusion by promoting a brand that celebrates the natural beauty of every woman. They actively create and market products that are inclusive of all skin tones and types, emphasizing the enhancement of individual beauty rather than conformity to a single standard. As a vegan and halal-certified brand, ESQA Cosmetics demonstrates a commitment to inclusivity and ethical values, encouraging a sense of belonging and self-acceptance among their customers.
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