The Work Index by Flexa

Enda Athletic Inc.

Enda Athletic Inc. is a Kenyan sportswear and footwear brand committed to sustainability and ethical practices, empowering both athletes and communities.

https://www.endasportswear.com/
4.9

/10

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Description

Enda Athletic Inc. is a performance footwear and sportswear brand based in Kenya, with a mission to create high-quality, sustainable, and ethical products. The company takes pride in its heritage, crafting shoes and clothing that celebrate Kenya's rich running culture and empower athletes to achieve their goals. Enda's products are known for their lightweight construction, breathable materials, and innovative cushioning systems, all designed to enhance running performance and comfort.

Beyond providing quality products, Enda is committed to making a positive impact on its community and the planet. The company prioritizes ethical production practices, including manufacturing its shoes in Kenya to support local jobs and the supply chain. Enda is a Certified B-Corp, reflecting its dedication to social and environmental responsibility. A portion of each sale goes towards social good initiatives in Kenya through the Enda Community Foundation, further supporting the company's mission to empower its community.

Benefits

Enda Athletic Inc. offers a comprehensive benefits package that prioritizes employee well-being and financial security. Their benefits include access to a 401(k) retirement plan with a company match, comprehensive health insurance, paid time off, sick leave, and short-term disability coverage. They also provide employee discounts on their footwear and apparel, demonstrating their commitment to supporting their staff and their dedication to promoting a healthy lifestyle.

Mission

Enda Athletic Inc. is a performance footwear and sportswear brand based in Kenya, committed to creating high-quality, sustainable, and ethical products. Their mission is to empower individuals through their footwear, reflecting the spirit of "Enda" (meaning "go" in Kiswahili), and to celebrate Kenya's rich running heritage by fueling economic development in the country. They strive to create better jobs for Kenyan workers, support local communities, and change the world's perception of Kenyan craftsmanship.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sports and fitness
Sustainability

Culture

Enda Athletic Inc. promotes a culture of community, sustainability, and athletic excellence. They emphasize collaboration, both within their Kenyan workforce and with their global community of runners. They are committed to ethical production practices and environmental consciousness, reflected in their B Corp certification and focus on local sourcing. Enda's brand embodies the "Harambee" spirit, a Kenyan motto meaning "let's all pull together", inspiring a shared pursuit of greatness and progress, both for the company and its community.

DE&I

Enda Athletic Inc. is committed to diversity, equity and inclusion as a core value, reflected in their hiring practices, company culture, and social impact initiatives. They are deeply rooted in Kenya's rich cultural heritage and strive to create a welcoming environment for individuals from all backgrounds. This is reflected in their products, which draw inspiration from Kenyan traditions and showcase the creativity of their local workforce. By prioritizing ethical and sustainable manufacturing practices, they empower their community and create opportunities for economic development.

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