The Work Index by Flexa

Eluma Beauty Inc

Eluma Beauty Inc is a vegan and cruelty-free beauty company dedicated to sustainable and ethical practices.

https://elatebeauty.com/
4.9

/10

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Description

Eluma Beauty Inc. is a vegan and cruelty-free beauty company committed to sustainability and ethical practices. They offer a range of beauty products, including foundation, concealer, blush, eyeshadow, mascara, and lip crayons. Eluma Beauty is known for its refillable packaging, which helps to reduce waste. They also source their ingredients from fair-trade and ethical sources, and they donate a portion of their profits to social and environmental causes.

Eluma Beauty is a company that is passionate about creating beauty products that are good for the planet and good for people. They believe in mindful consumption and encourage customers to buy less, but better. They also believe in transparency and provide information about their ingredients, packaging, and environmental impact.

Mission

Eluma Beauty Inc. aims to redefine the cosmetics industry by promoting mindful consumption and sustainable practices. They advocate for kindness in the beauty space, challenging shame-based marketing and prioritizing inclusivity. Eluma believes in creating high-quality, vegan, and cruelty-free products with ethical sourcing and packaging that is reusable, recyclable, or plantable. Their mission is to empower people to buy less but buy better, fostering a healthier and more sustainable future for the beauty industry.

Animal focused
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Eluma Beauty promotes a culture of kindness, inclusivity, and sustainability. They stand against shame-based marketing and advocate for mindful consumption. The company prioritizes ethical sourcing and fair-trade practices for their ingredients, and they're committed to creating a world without single-use cosmetics packaging through their reusable, recyclable, and plantable packaging options. Eluma encourages employees to embrace diversity and represent it in their marketing, empowering beauty in all its shapes and shades. They strive to create a positive impact on the planet and its people, donating a portion of their profits to social and environmental causes.

Progressive

DE&I

Eluma Beauty Inc. believes that beauty is inclusive and strives to represent diversity in all its marketing efforts. They aim to empower beauty in all shapes and shades, enhancing confidence while reducing overconsumption. Their commitment to inclusivity extends beyond marketing, with a focus on creating products for all skin types and tones, rejecting shame-based marketing and promoting mindful, minimal consumption.

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