The Work Index by Flexa

Electric Glue

Electric Glue is an independent media agency that champions creative and effective media thinking.

https://www.electricglue.com/
5.4

/10

Transparency ranking

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Description

Electric Glue is an independent media agency based in London that was founded in 2014. They have a strong belief in the power of ideas, viewing them as essential for creating distinctiveness in a crowded market and navigating a complex media landscape. Electric Glue is dedicated to transforming brands and businesses through impactful ideas, and their name reflects this core principle - "the Electric" representing the power of ideas and "the Glue" representing the ability to stitch together the marketing funnel.

The agency has worked with a range of clients, including well-known brands like Rightmove, Starling Bank, Yeo Valley, Charlie Bigham’s, Emmi Caffe Latte, Hofmeister, Allbirds, and Onken. Electric Glue prides itself on its creative media thinking and has a portfolio of successful campaigns that showcase their ability to create impactful and effective media solutions. They are also a certified B Corp, demonstrating their commitment to social and environmental responsibility.

Flexibility

Electric Glue offers a flexible work environment but the specific details are not provided.

Mission

Electric Glue is an independent media agency that believes in the transformative power of ideas. They work with brands to create distinctive campaigns that navigate the complex media landscape and stitch together the marketing funnel, ultimately transforming businesses and making them stand out in the marketplace. Their mission is rooted in a belief that media is an art form, not just an algorithm, and that creative and media thinking should work in tandem to achieve impactful results.

Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

Electric Glue cultivates a culture that values creativity, collaboration, and impact. The company champions media thinking that goes beyond algorithms, prioritizes human connection and understanding, and embraces a mission-driven approach to business. They encourage employees to be bold, innovative, and to work together to achieve meaningful results.

Agile and dynamic
Collaborative
Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

Electric Glue is committed to diversity, equity and inclusion, evident in their B Corp certification, which prioritizes people over profit. The company has a diverse leadership team, including women in prominent positions like the CEO, and openly supports initiatives like #TimeTo, aimed at promoting gender equality in the industry. They are vocal about addressing issues like sexual harassment and creating an inclusive workplace, reflecting a commitment to fostering a diverse and equitable environment.

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