The Work Index by Flexa

EDO

EDO is a technology company that provides advertising leaders with predictive and historical behavioral engagement data to measure the effectiveness of Convergent TV campaigns.

6.4

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Description

EDO is a leading technology company specializing in TV advertising measurement and optimization. They provide a platform called Ad EnGage that leverages data science to measure the impact of TV ads across both linear and streaming channels. This data helps advertisers understand how their campaigns are driving consumer engagement, leading to more informed media buying and creative decisions.

EDO's focus is on delivering immediate, predictive outcomes data that goes beyond traditional ratings and surveys. They track ad performance across all major networks and streaming platforms, offering insights into competitive ad intelligence, creative rotation optimization, and audience engagement. Their clients include leading brands, agencies, and networks, all seeking to maximize their return on investment in a fragmented and evolving TV landscape.

Flexibility

EDO offers flexible work arrangements, including generous vacation time and a leadership team that encourages employees to take time off. They also provide flexible PTO and a work environment that encourages employees to take pride in their work and continuously pursue a greater understanding of their crafts and clients.

Benefits

EDO provides its employees with a comprehensive benefits package including complete coverage for medical, dental, and vision insurance, free access to One Medical, Teladoc, Talkspace, and Headspace, generous vacation time with flexible PTO, and free lunch and snacks.

Mission

EDO empowers brands, networks, and agencies to understand and predict the effectiveness of their TV advertising campaigns, unlocking billions of dollars in business value. They strive to provide marketers with the most accurate and actionable data to measure the impact of TV advertising on consumer behavior, enabling clients to invest in linear and streaming TV advertising with confidence.

Data-driven
Disruptor
Science and research driven

Culture

EDO cultivates a culture that values unconventionality, thought leadership, and collaboration. They strive to be a nimble team that executes with excellence, empowering their employees to do their best work. This is reflected in their core values: partnership, ownership of excellence, curiosity, finding a right way or creating one, and fostering an environment of trust.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive

DE&I

EDO is committed to fostering a diverse and equitable workplace that values authenticity, creativity, and collaboration. They encourage different viewpoints and strive to build an inclusive environment where all employees feel empowered to be themselves and perform at their best. EDO is an equal opportunity employer that respects all differences in race, gender identity, age, ethnicity, disabilities, sexual orientation, education, religion, and other identifying factors. They create an intentionally welcoming environment where all voices are heard.

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