The Work Index by Flexa

DUSK - The Free Drink App

DUSK is a free drink app that allows users to earn points and unlock exclusive rewards by spending at partner venues.

https://dusk.app/
5.1

/10

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Description

DUSK is a free drink app that connects users with bars and pubs across the UK. The app provides users with access to free drinks, exclusive rewards, and curated guides to the best bars in each city. By linking their card to the app, users earn points every time they spend on food and drink, which can be redeemed for rewards from partner brands.

DUSK offers a platform for brands to reach a millennial and Gen Z audience through free drink sponsorships, targeted marketing campaigns, and exclusive rewards programs. The app also provides valuable data to brands, allowing them to track consumer behavior and measure the effectiveness of their campaigns. The app works to increase footfall and spend at participating venues, while providing a fun and rewarding experience for users.

Mission

DUSK is a free drink app that aims to revolutionize the nightlife experience by providing users with free drinks and rewards for exploring new bars and venues. The app connects users with a network of participating bars and restaurants, offering free drinks, exclusive rewards, and loyalty programs. DUSK also assists brands in reaching their target audiences by offering targeted marketing campaigns and data-driven insights.

Data-driven
Disruptor
Improving quality of life/health

Culture

DUSK promotes a fun, social, and adventurous culture, encouraging exploration and discovery of new bars and drinks. They value connecting people and fostering a sense of community through shared experiences. This is reflected in their focus on free drinks, exclusive rewards, and user-generated content. The company also emphasizes supporting the UK drinks industry, particularly smaller brands and venues.

Engaging
Entrepreneurial
Fun
People-first
Progressive

DE&I

DUSK demonstrates a commitment to diversity, equity, and inclusion through their diverse team, their celebration of International Women's Day by showcasing their female CEO, and their willingness to collaborate with a wide range of brands and venues. While explicit details about their specific DEI initiatives are not readily available, their emphasis on creating an inclusive community and highlighting the contributions of women in leadership positions suggests a conscious effort towards fostering a diverse and welcoming environment.

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