The Work Index by Flexa

Duel Tech

Duel is a BCorp certified brand advocacy platform that empowers brands to grow through the advocacy of their loyal customers.

https://www.duel.tech/
6.0

/10

Transparency ranking

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Description

Duel is a BCorp certified company that provides a Brand Advocacy Platform for consumer retail brands. It allows brands to turn their most passionate advocates, social affiliates and brand ambassadors into revenue-driving communities. The Duel Brand Advocacy Platform helps brands segment their advocates, manage them through a gamified portal, and scale programs using AI-powered automation. It integrates with eCommerce, CRM, and social channels to provide a single view of every advocate and their impact on Social Commerce.

Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, and viral games developer Naio Tsarouchis. They believe that brands that put people and the planet over profit are the future and the Duel platform helps businesses build long-term and exponential profit returns. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, NEOM Organics and ELEMIS.

Flexibility

Duel is a remote-first company, allowing employees to work from anywhere in the world, as long as they can fulfill the required work responsibilities. This flexibility extends to all full-time employees, who are also eligible for an options scheme, allowing them to own a part of the company and share in its success. Additionally, Duel offers a variety of company perks and benefits, such as Headspace, activity allowances, and an Audible budget, to support employee wellbeing and personal growth.

Hybrid

Benefits

Duel offers a generous benefits package to its employees, including a remote-first work environment allowing employees to work from anywhere in the world. The company also provides an options scheme for all full-time employees, ensuring everyone shares in the success of the business. Additionally, Duel offers various perks and benefits, such as Headspace, Activity Allowances, and an Audible budget, to promote well-being and personal growth.

WFA scheme

Mission

Duel empowers brands to build long-term, sustainable growth through authentic customer advocacy by transforming loyal customers into revenue-driving communities. Their platform allows brands to scale their relationships with thousands of advocates, affiliates, employees, and brand ambassadors, driving organic reach and sales through social commerce and reducing reliance on expensive and unpredictable advertising.

Automation
Data-driven
Disruptor
Environmental impact driven
Social impact led
Sustainability
Tech for good

Culture

Duel promotes a relaxed, flexible, and fun work environment where team members are driven to succeed while enjoying their work and each other's company. They are a remote-first company, offering employees the flexibility to work from anywhere in the world. They offer a variety of perks and benefits, including Headspace, Activity Allowances, Audible budget, and other work-related or personal growth tools.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Duel is committed to creating an inclusive workplace that reflects the diversity of its customer base. They actively recruit and promote a diverse range of talent, foster an environment of equity and belonging, and champion underrepresented voices within their team. They recognize the importance of building a culture where all employees feel valued, respected, and empowered to contribute their unique perspectives.

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