DRUNK ELEPHANT

Drunk Elephant is a skincare brand founded by Tiffany Masterson, known for its commitment to using only biocompatible and effective ingredients. Their philosophy revolves around the "Suspicious 6," a group of six common ingredients that Masterson believes can be detrimental to skin health. Drunk Elephant products are free of these ingredients, promoting a "total skin reset" by restoring the skin's natural balance and minimizing irritation.

Drunk Elephant's product line includes a range of serums, moisturizers, cleansers, masks, and sunscreens, all formulated with a focus on high-quality ingredients and skin-friendly pH levels. They promote the concept of "smoothies," where multiple products can be mixed together for personalized skincare routines. Drunk Elephant has become known for its innovative formulas and commitment to clean, effective skincare, gaining a loyal following and attracting significant press coverage.

Drunk Elephant's mission is to provide effective, biocompatible skincare that is free from six common ingredients they believe can be troublesome for the skin, known as the Suspicious 6. They focus on using research-backed ingredients that directly benefit the skin's health and maintaining a skin-friendly pH balance. This ingredient-elimination philosophy aims to achieve a total skin reset, leaving skin healthy, balanced, and radiant.

Drunk Elephant promotes a culture of self-care and individuality, encouraging customers to embrace their natural beauty. The company emphasizes a philosophy of "ingredient-elimination" and biocompatible skincare, leading to a focus on healthy and balanced skin. This extends beyond products to their "Drunk Life" line, which offers fun and practical items that enhance a self-care routine. Drunk Elephant fosters a sense of community through social media campaigns like #barewithus, encouraging authenticity and confidence.

Drunk Elephant does not explicitly state its approach to diversity, equity, and inclusion on the provided website pages.