The Work Index by Flexa

Dreamore Ltd (trading as JustWears)

Dreamore Ltd, trading as JustWears, is a company that designs and sells men's and women's underwear and clothing, with a focus on comfort, sustainability, and innovative pouch designs.

https://just-wears.com/
5.6

/10

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Description

Dreamore Ltd, trading as JustWears, is a men's and women's underwear company known for its innovative and comfortable underwear with a focus on sustainability. The company's flagship product is its line of separating pouch underwear, designed to provide maximum comfort and support. JustWears uses MicroModal Air, a sustainably-sourced, soft, and breathable fabric made from Austrian beech trees, for most of its products. This eco-conscious approach extends to their packaging, which is made from recycled and recyclable materials.

JustWears has gained significant traction since its launch in 2017, appearing on the UK show Dragons' Den and achieving B Corp certification. The company has also partnered with major retailers like John Lewis and expanded its offerings to include t-shirts and socks. They are committed to ethical and sustainable practices, reinvesting in their manufacturing partners and donating to charities that align with their values. Through their loyalty program, Pouch Points, they reward customers for their support with discounts and exclusive benefits.

Benefits

Dreamore Ltd offers a comprehensive benefits package to employees, including a generous rewards program where employees can earn points for various activities such as making purchases, referring friends, and writing reviews. These points can be redeemed for discounts on JustWears products. The company also prioritizes employee well-being by providing a safe and inclusive work environment, and fostering a sense of community through internal events and team activities.

Mission

Dreamore Ltd, trading as JustWears, is a men's underwear and clothing company dedicated to providing extreme comfort through innovative, sustainably-made products. They are committed to ethical manufacturing processes, using responsibly sourced MicroModal Air fabric, a natural, high-performance fibre that is softer than cotton and requires less water to produce. Their mission is to create underwear that is both incredibly comfortable and environmentally friendly, empowering customers to make conscious fashion choices.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

JustWears cultivates a fun and relaxed work environment where innovation and creativity are encouraged. The company prioritizes a transparent and open communication style, valuing feedback and collaboration. They embrace a sustainability-focused approach, promoting ethical practices and a commitment to environmental responsibility. Their playful and engaging tone, evident in their website content and brand messaging, reflects a culture that embraces humor and a lighthearted approach to their work.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

JustWears prioritizes diversity, equity and inclusion across all areas of the business. The company was founded by a woman and embraces a diverse team, evidenced by the inclusion of team members from different genders and backgrounds in their blog posts. They are committed to creating a positive impact on both people and the planet, and they aim to be a force for good in the fashion industry, advocating for women-built businesses and providing opportunities for underrepresented communities.

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