DMart - Avenue Supermarts Ltd
DMart is a leading Indian retail chain known for offering a wide variety of products at competitive prices.
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Description
DMart, owned and operated by Avenue Supermarts Ltd. (ASL), is a popular supermarket chain in India focused on offering a wide range of products at competitive prices. Founded by Radhakishan Damani, DMart began in 2002 and has grown to over 375 locations across 10 states, 1 union territory and NCR. The company prides itself on its commitment to providing value for money, with its "lowest priced retailer" mission guiding its expansion. DMart's product selection spans a diverse range, including groceries, staples, daily essentials, dairy, frozen foods, home and personal care items, apparel, footwear, and more, catering to the everyday needs of Indian families.
Beyond its retail operations, DMart prioritizes social responsibility through its "Better Schools, Brighter Futures!" initiative. The program focuses on improving public school infrastructure and educational facilities in Mumbai, aiming to enrich the lives of children through better learning environments. DMart also actively seeks partnerships with suppliers and landlords as it continues to expand its reach, demonstrating a commitment to both commercial success and social impact.
Mission
DMart's mission is to offer customers the best possible value for their money by providing a wide range of high-quality home and personal products at competitive prices. They are committed to researching and identifying new products and categories that meet the everyday needs of Indian families, ensuring that every rupee spent at DMart provides greater value than anywhere else.
Culture
DMart promotes a culture centered on customer service and ethical values. They emphasize "Action, Care, and Truth" (ACT) in their approach, valuing focus, respect, honesty, and integrity. This dedication to customer satisfaction is reflected in their mission to offer competitive prices and a wide range of products, creating a positive and collaborative work environment for employees who share these values.