DIRECT | Empowering Retailers

ShopKirana, now known as Direct, is a B2B e-commerce company focused on empowering retailers in India. Their platform connects retailers directly with brands, streamlining the ordering, delivery, and payment process. They offer a range of services, including technology, operational expertise, and scale advantage, to help retailers compete in the market. ShopKirana differentiates itself by working directly with brands, providing them with access to a vast retailer network and deep market intelligence.

ShopKirana was founded in 2015 with the vision of disrupting the traditional retail sector in India. They aim to create a more efficient and transparent supply chain by eliminating intermediaries and connecting retailers directly with brands. They are committed to providing retailers with the tools and resources they need to grow their business, including access to financing and credit facilities. The company has received significant funding from investors who believe in their potential to transform the retail landscape in India.

ShopKirana is a B2B platform that aims to empower millions of Indian retailers through technology and supply chain innovation. Their mission is to equip and integrate retailers with the latest technology to improve their margins, productivity, and sales, while increasing their competitiveness through optimized inventory, space, and aesthetics. They also provide value-added services such as logistics, banking, loans, IT, and ordering, with a focus on being a retailer-centric organization.

DIRECT | Empowering Retailers promotes a transparent, collaborative, and results-oriented culture. They value calculated risk-taking, passion for their vision of changing Indian retail, and ownership of projects. They believe in continuous growth and learning, prioritizing impact over years of experience. Their culture fosters a sense of community and support, where employees are encouraged to celebrate successes together and are supported through challenges.

ShopKirana demonstrates a commitment to diversity, equity, and inclusion through its Equal Opportunity Policy for Persons with Disabilities. This policy, aligned with the Rights of Persons with Disabilities Act of 2016, covers all employees with benchmark disabilities, ensuring accessible workplaces, inclusive recruitment practices, tailored training programs, and a robust grievance redressal mechanism. While specific details regarding the company's broader approach to diversity and inclusion are limited, this policy highlights their dedication to creating an equitable and inclusive work environment for individuals with disabilities.